“Microsoft was bold enough to walk out on Microhoo,” Rick Aristotle Munarriz writes for The Motley Fool. “Will it be brave enough to bail on its Zune, as well?”

MacDailyNews Take: Bold or weak?

Munarriz writes, “No, Mr. Softy isn’t ready to throw in the towel on its portable media player just yet. The company has recently started selling television show episodes and broadened the social-sharing functionality of the devices. The problem is that the writing is on the wall, even if Microsoft is pressed up against it too closely to make out the lettering.”

“Market research NPD Group pegs Zune’s market share in this space during the first quarter at a measly 4%. Apple’s iPod is the giant, of course, with 71% of the market. However, all of Microsoft’s might hasn’t even been enough to knock off silver medalist SanDisk and its 11% slice,” Munarriz writes.

“This month’s new initiatives are unlikely to change that… Apple has been serving up video for a couple of years now. Just copying the leader isn’t enough,” Munarriz writes.

Munarriz writes, “Walk away from the Zune, Microsoft.”

Full article here.