Consultant: Apple iPhone in Canada will be too little, too late

“The long wait for iPhones in Canada will soon be over,” Cheryl Chan reports for The Vancouver Province. “Rogers Communications announced yesterday that it has inked a deal with California-based Apple Inc. to carry the iconic, much-awaited devices nationwide.”

Chan reports, “Eamon Hoey, of Toronto-based management consulting firm Hoey and Associates, said the release of the iPhone in Canada will be too little, too late. ‘It just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.'”

Full article here.

[Thanks to MacDailyNews Reader “bc” for the heads up.]

Besides getting immediately iCal’ed for abject idiocy in preparation for guaranteed future ridicule, Eamon Hoey — Canada’s Rob Enderle — will also get his Hoey and Associates client list republished right here:

Hoey Associates’ client list includes:
• Bell Canada
• NorthwestTel
• SaskTel
• yak
• Group of Gold Line
• Telus
• Toronto Hydro Telecom
• Telecom Ottawa
Source: Hoey Associates

Tellingly, Rogers Communications is glaringly absent from Hoey and Associates’ client list, but Rogers’ competitors are, of course, in plentiful abundance.

Shouldn’t Cheryl Chan have disclosed such obviously germane information in her report?

Contacts:
• Cheryl Chan:
• The Vancouver Province Editor-in-chief, Wayne Moriarty:

While we have no love lost for Rogers and their fleecing of Canadian consumers, we value transparency in the media to the utmost. If the likes of The Vancouver Province won’t provide it, we will.

47 Comments

  1. Its easy to be ignorant. This commenter proves it. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> He has no idea what an iPhone is nor does he care. He is selling his information to people and he is telling them what they want to here.

    I listened to one of his comments. What a know-nothing. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    en

  2. There were always alternatives. They just all suck.

    There will always be good money in telling your clients what they want to hear.

    Actually there are only 3 kinds of phones: iphones, crackberries, and POS. Crackberries still count cuz they’re distinct and a lot of their users really love them (though not as much as iphone users love theirs).

    But hey, the POS market should continue for a few more years, if only because Apple can’t make 1 billion phones a year. However, 5 years from now when the subsidized price of a REAL iphone is perhaps $99… and it runs 5000 applications…

    Well that’s why you need consultants who will tell you what you want to hear… so you can sleep at night.

    Because, hey, it might not take five years!

  3. “‘It just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.'”

    HA HA HA HA HAAAAA!.

    Didn’t I hear this from the PALM CEO? Wake up idiot, smell the coffee beans.

  4. …another thing, Palm sells the Centro for $99.00, but I still want an iPhone. So does everyone else……duh! It doesn’t matter if you give another phone away, the simplicity and convergence of the iphone is what makes it a winner EVERYWHERE!

  5. iPod Touch’s are the best. What would you need a phone for?? To talk to people?!? PSSSHAW, that’s SOOO over rated.

    Lol. Talking to people! It’s almost as crazy as….Talking to people!!

    STAY LONELY
    STAY PROUD

    APPLE. THINK DIFFERENT.

  6. Dear Wayne,
    It is disappointing that your staff will write without disclosing critical information:
    Cheryl Chan quotes Eamon Hoey of Hoey Associates in this article:
    http://www.canada.com/theprovince/news/money/story.html?id=575e8691-4ce8-41b4-9881-95e8e1990b6d
    “Too Late, Novelty’s gone, critics say’

    Hoey Associates’ client list includes:
    • Bell Canada
    • NorthwestTel
    • SaskTel
    • yak
    • Group of Gold Line
    • Telus
    • Toronto Hydro Telecom
    • Telecom Ottawa
    Source: Hoey Associates <http://www.hoeyassociates.ca/clients.htm&gt;

    all competitors of Rogers Communications – who’s releasing the iPhone.

    This looks pretty poor.

    Please consider that when this happens it either, at best, undermines the integrity of journalism or at worst, confirms our worst fears regarding the death of journalistic integrity.

    I’ll watch with interest to see if the disclosure that statement deserves is forthcoming.

    Kind Regards,

    Michael Dickson

    reply:
    On 01/05/2008, at 8:56 AM, Moriarty, Wayne (VAN_Exchange) wrote:

    To disclose that information would only be fair if we disclosed client information about everyone used in the story. There are a number of views on the impact of iphone in the canadian market. We presented some of them.

    I believe the future of journalism has not been set back as a result of this information not being disclosed.

    ————————–
    Sent from my BlackBerry Wireless Handheld

    I thought that was interesting so:

    Dear Wayne,
    It’s pretty clear the level of conflict of interest in this case makes Hoey Associates a poor and obviously biased opinion. This is not represented in the article and frankly looks weak.

    I think then in this case my fears are realised – you are willing to quote heavily biased “opinions” who are clearly paid to have these opinions for commercial reasons.

    Not disclosing this does make it difficult for me to swallow that your publication isn’t diluting journalistic integrity.

    then –
    Thanks Michael. I can’t say I agree with you. But I do have a question: I have been editor here for five years and nothing … not gas prices, not the war in iraq, not the federal election … has produced the sort of letter writing campaign i’ve seen with this story. Why is that? All this fellow said — AT THE END OF AN OTHERWISE GLOWING STORY — was that the interest will be impacted by new and similar products. That statment is echoed by Mr. Kilburn, who is not representing anyone.

    What’s going on here that so many people have jumped on this? Who are you all working for?

    Wayne

    I got creative at this point…

    I am interested in iPhone releases because all of my clients are looking forward to it in Australia – so I’m watching the news about it with interest.

    What irritated me was the article’s tag line was negative (which doesn’t normally annoy me at all) but it was negative without saying why it was said.

    It inflames my sense of justice when this happens. If you had said Hoey Associates where strategic planners for the competing telcos I would not have made any comment. It would have been possible to draw a conclusion that made sense at that point and I’d have probably smiled…

    You didn’t and that’s poor form. It makes you look like you are either being paid to give poor reviews by someone or that you are employing people who feel it’s ok to not support statements with context.
    Eamon went on to say:
    “”It just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.””

    which is actually funny- alternatives to the iPhone? really? then why is everyone promising iPhone killers still? that do not even come close?

    Everywhere else in the world? really? not here… Not that Australia obviously counts – just an Island after all…

    To use that in the tag is just foolish.

    The iPhone V2 is due for release next month or month after… so catching up to the current iPhone is a little pointless.

    It is a positive article – which makes the tag unrepresentative of the piece.

    I’m willing to bet going on market trend the companies that Hoey represent are worried. Have you actually looked at the uptake figures on the iPhone? It is astonishing.
    Do a search – it’s interesting news.

    The reason you coped it is that there are sites that combine news on these things and your piece was noted with interest among many of them. Perhaps the people interested in these sites are more likely to test what they read rather than just swallow it.

    I for one really dislike journalism that is biased without disclosure. I tend to make comment about it if it is astonishingly blatant.

    I hope your inbox doesn’t explode but perhaps this is a good example of checking integrity before publishing?

  7. The Province … really only exists to pacify sports and, to a lesser extent, “entertainment” fans, and glut up our lives with even more advertising.

    It’ll be interesting to see the official ‘Opinions’ page in the next two days. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    I don’t even read the tech pages anymore, because invariably — they get it wrong or bitch about the most irrelevant stuff.

  8. The Province is the worst ‘newspaper’ in the known universe.
    I believe it has some utility when used as firestarter, but thats as far as it goes.

    Sadly, Canada is a conservative, uptight little place, with little imagination. Its a bit like the UK, but without the humour and the decent beer, but with a cowed populace that resemble second-rate accountants, or first rate drunken hockey fans.

    I know – I live here.

    The iPhone is way too good for Canadians – they arent smart enough to see its genius.

  9. Being a Canadian and not jumping on the iPhone hack-wagon to get one out of desperation, I can honestly say it’s hardly too little too late. There’s nothing from Telus, Bell or anyone else up here that’s even close to what the iPhone, let alone, to what potential the iPhone has in the coming months. All those iPhone knock offs won’t see the light of day here anytime soon, thanks to our crippling import and CRTC restrictions.

    Rogers isn’t cheap. An unlimited data plan from Telus is $100 ($60 is you’re lucky and live in Ontario), while for $100, all you get from Rogers is 5GB. But it they’re the only way to get an iPhone, then Rogers it is. Telus is about to get a beating in the market share department, and maybe then Rogers can drop their price a little.

  10. Actually, I see a lot of folks holding parts of The Province several times a week… as they leave Cockney Kings – Fish-n-Chips!

    FWIW, funny Canadians are from the Maritimes. Don’t ya know?

    BTW, You’re not drinking ‘KingBeer’, are you? ” width=”19″ height=”19″ alt=”red face” style=”border:0;” />

  11. @84 Mac Guy: Actually the Canucks do live in a more honest country but we have had to lower our standards so as not to create a great discrepency with our neighbours who have decided to reshape their country into a terrorist nation, part of a triad known as AENUS (Australia, England ‘N United States).

    As a result of that, having a lying scum is simply part of some preemptive moves to protect ourselves against a terrorist neighbour that can lead an unjustified and unwarranted assault on another sovereign nation.

    It must be working too, so far no terrorist attacks here.

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