Apple has erected a second Green Monster to join the famous 37-foot, two-inch left field wall of Fenway Park, the home of Major League Baseball’s World Champion Boston Red Sox.
Apple’s is a teaser billboard covering the facade of their upcoming Apple Store Boylston Street.
See better and larger photos via TUAW here.
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Someone really needs to rethink how that headline sounds…
Go apple. I’m the first post….from Rio de Janeiro!
Okay, second post, but still…….
What a great idea. As a baseball fan (not in Boston) this is perfect. I’m sure it will be a hit……….
Purple Monster would have been more appropriate
Very nice & appropriate. They did a great job with the NYC opening on 14th Street as well (using the yellow, red and green subway line icons of the W, 1 and 4). Brilliant marketing on their part, thinking local.
Go Yankees !!!
Moonie
Ahahaha…. I have such a dirty mind!
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They need to add in how many days remaining until the opening, and then change the number every day by hand — just like the real scoreboard.
hmm… go see Baby Mama…
Go SOX!!
White Sox!
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I heard the Little Rock’s store facade will be covered by a blue dress…..
RED SOX
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What’s all this talk about a huge erection in Boston? I am personally outraged by this inappropriate behavior! This sort of thing has to stop, and immediately. It is most unbecoming to have people behaving like this!
What? It’s a large sign? For an Apple store? Oh, never mind!
Not original and butt-ugly, too. The 900 cubic meter transparent cube is more appealing.
Twins beat White Sox!
Oh Apple, you are such a tease!
“Yeah Tobias, there’s gotta be a better way you could have said that…”
….thank you Miss Latilla, ….bitch!
Cookie monster!!!
@igads
nice pun
Apple will be totally forgiven when they bring Macworld back to Boston!
This is a good start though.
Nice to see the World Champs of computing honoring baseball’s Champions.