“Our sources close to Microsoft have confirmed that the company wants to reach out for the retail market presence. Microsoft wants to open and create many retail shops dedicated exclusive to Microsoft and its products,” Fuad Abazovic reports for Fudzilla.
“This is something that Apple did with its many Apple retail stores around the world. Microsoft will put its retail people in the shops with hope that these skilled people will be able to show the true Microsoft experience,” Abazovic reports.
Full article here.
[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]
The true Microsoft experience? Frustration and mediocrity hardly beckon for a retail showcase. This is just more half-assed copying of Apple. What are they going to do, instead of intricate staircases, install glass ledges from which their
suckers customers can leap?
At least Microsoft Retail Stores would be colorful with all of their Red Rings and Blue Screens of Death and Brown Zunes on clearance.
At Microsoft Retail Store Grand Openings, the first 1,000 people to visit get a free bottle of Pepto. Microsoft will still have 900+ bottles left after the first week.
Fact: If they tried to open retail stores, Microsoft would be about as successful as Gateway or Dell. Anyone who says differently lacks even the vaguest understanding of why Apple dominates retail like none other.