“US iPhone owners are spending their time enjoying all its capabilities – voice, data communications and multimedia entertainment – rather than exclusively using it for traditional voice calls, according to a latest consumer survey by research firm iSuppli,” Eric Mah reports for DigiTimes.
“Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to research from iSuppli’s ConsumerTrak survey of US residents,” Mah reports. “In contrast, iPhone owners spend just 46.5% of their time with the product engaged in voice calls.”
“US consumers said they spent 12.1% of their iPhone usage time accessing the Internet, a stark contrast with 2.4% for all mobile phones on average. Furthermore, iPhone owners spent 11.9% of their usage time listening to music or other audio, compared to just 2.5% for all mobile handset users,” Mah reports.
Mah reports, “‘This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes,’ said Greg Sheppard, chief development officer for iSuppli. ‘Apple has come as close as anyone to achieving a balanced convergence in mobile-handset features and usage.’”
“iSuppli’s ConsumerTrak survey revealed iPhone users also spent more time emailing than all users on average, with owners spending 10.4% of their time on this task, as opposed to 2.8% for all mobile-phone subscribers,” Mah reports. “In spite of having only limited corporate IT support so far, the speed (via Wi-Fi) and ergonomics of the iPhone are compelling users to access their personal email more frequently.”
More in the full article, including chart with survey results, here.
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