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Analyst: Apple Mac consumer market share hits 21-percent in U.S.

Tuesday, April 1, 2008 · 10:17 am · 32 Comments

“The iPhone gets the most press and the iPod sells in the largest quantities, but it’s the Macintosh that really drives Apple’s growth, says Gene Munster,” Philip Elmer-DeWitt blogs for Fortune.

“In the second installment of a multipart report on Apple’s “3 Cylinder Engine,” Piper Jaffray’s chief Apple analyst looks at the Mac business over the next couple of years and likes what he sees,” Elmer-DeWitt reports.

“Munster is conservatively modeling global market share to remain flat this year, but he notes that enterprise sales account for 70% of the worldwide market, a segment Apple is not aggressively targeting,” Elmer-DeWitt reports. “In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S.”

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32 Comments

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DLMeyer

Tuesday, April 1, 2008 - 1:35 pm · Reply

I’m actually going to take this at face value – despite the date. OK, the numbers are nearly twice what I expected, but that could just be a bleep in the statistics. A slow month for PCs and an unexpectedly big month for Macs, plus a favorable slice of the market … 21% of US consumers is just possible. Has the Enterprise market grown to a full 70% of the over-all? Up from 66%? That, by itself, could generate an improved market share position for Apple.
Five (of seven) adults in our household own Macs, two own PCs. Our friends are switching. Even if the numbers are not truly representative, they tell the tale – Macs are taking over.
Zune Tang®

Tuesday, April 1, 2008 - 2:17 pm · Reply

@Pete,

Thanks for clearing that up. I always wondered why the USA had such a gigantic military if they were the only country in existence—it’s the ET invasion before the rapture.

I think Fox News goofed when they led with the USA in the center of the universe thing. The rapture should have been the top story.

Your potential. Our passion.™
shen

Tuesday, April 1, 2008 - 2:30 pm · Reply

“Apple has less that 3% of the overall worldwide share, but hey, that’s not important at MDN!!!”

funny the article says 10%. read it.

now i have no way of knowing if that is right, but who would you trust, Gene Munster, or someone who responds from his moms basement using the name spinner…..

gosh, when you put it like that…..
Vomit on the Troll

Tuesday, April 1, 2008 - 3:00 pm · Reply

Hey there ZT:

My boss bought those wonderful Dell PCs. They were obsolete before they arrived.
Every single day one of those Piece of Crap computers crashes.
He’s spent our bonuses on tech support and dicks like you still think M$ is a good company? What a joke.

Oh yes, we also have Macs.
Two years and counting: ZERO tech support needed.

ZERO.

You M$ trolls have no clue.

Microshaft.
You problems. Our fault.™
VT

Tuesday, April 1, 2008 - 3:07 pm · Reply

I wish I could take that dufus troll up there to my workplace.

You wanna know our IT bill for EIGHT Dull pcs?

Passion? Passion for f*****g profits.
SJ

Tuesday, April 1, 2008 - 3:17 pm · Reply

Micros**t will never get another penny of my hard earned cash again. My company has gone M$ free. Totally.

I did my research and saw the TCO for those cheapo HP boxes.
It’s unbelievable.

I truly hope Apple keeps this pace up. With the dog’s dinner that is V***a helping them along of course!
Nobama

Tuesday, April 1, 2008 - 3:19 pm · Reply

Those F-ing Nobama ads are back.

Crap.
Olmecmystic

Tuesday, April 1, 2008 - 4:05 pm · Reply

I’ve never seen a marketshare breakdown like this:

Movie Industry: Mac % vs. PC %
Music Industry: Mac % vs. PC %
Photography Industry: Mac % vs. PC %
Fashion Industry: Mac % vs. PC %
Publishing Industry (Magazines, Newspapers, etc.): Mac % vs. PC %
Medical Industry: Mac % vs. PC %
Dental Industry: Mac % vs. PC %
Legal Industry: Mac % vs. PC %
Science Industry: Mac % vs. PC %
Individual Home Users: Mac % vs. PC %
Small/Medium Business: Mac % vs. PC %

Every time I see one of these percentage breakdowns for the computer industry, it ALWAYS favors PCs because they agglomerate everything together so that you can never see where Apple is strong (and getting stronger). It’s almost like they don’t WANT you to see that there are and always HAVE been areas where Apple kicks ass.

What Apple is doing now by moving the overall numbers would be even more remarkable if it could be seen in its best light. By the same token, PC marketshare would also be seen for what it really is: a reflection of massive corporate buying by the Fortune 500-1000, in the U.S. and overseas. That does NOT mean that PCs are better; the perception is simply that they’re cheaper.

People everywhere are waking up to the fact that there’s another choice, and that trend is only going to accelerate over the next four to eight quarters. Ask M$, Dell, Packard Bell, Gateway, IBM (er, Lenovo), and eventually Acer.

Just like Apple, starting on this day in 1976, eventually led us to icons, the mouse, point and click, drag and drop, windows, and the desktop metaphor, they are already weaning us away from that to Multitouch in your pocket, on your desktop and your laptop. Only THIS time, no one will be able to follow (i.e. COPY).

Should be very interesting in a few years what the response will be from the media and the IT gatekeepers in the corporate world to this full-blown Apple onslaught.

You don’t have to be Arthur C. Clarke (r.i.p.) to see what’s coming.

Peace.
Olmecmystic
Rick

Tuesday, April 1, 2008 - 4:33 pm · Reply

It always seems to amaze me . . .

Everyone I talk to who uses a Mac has left the PC. So in definition – they tried that, and it didn’t work.

How many people do you guys know who left the Mac for the PC besides ones who are employed by companies who in all respectfulness, are afraid to approach things differently. It can be argued why companies stick to windows because of their comfort for what they have used in the past and such, but really, outside of that can anyone share a story.

I am not just passively asking, I am serious, besides the “have too” reasoning of “having” to “have” it for your company, who knows a story why someone has left the Mac for the PC for personal computing.

I think these percentage numbers will show up dramatically before long and the stock market will reflect the “surge” accordingly.
Cubert

Tuesday, April 1, 2008 - 6:14 pm · Reply

@Rick,
I actually do have a friend who dropped the Mac platform for Windoze. He did it in 2003. He was an ardent Mac supporter but got fed up with the transitions (PowerPC and OS X) and some of Apple’s “proprietariness” (I know that’s not a real word) despite knowing that the fault lied with third party players and not Apple (ex. Winblows not being able to open Mac Word files).
Max Mosley

Wednesday, April 2, 2008 - 2:09 am · Reply

Cubert, your ‘friend’ is a moron.
Cubert

Wednesday, April 2, 2008 - 11:34 am · Reply

@Max Mosley,
True, so true. He will come back in about a year or two.