“Apple fell far short of its goal of rolling out 1,000 movies for rent through the iTunes Store by the end of February,” Tom Krazit reports for CNET.

“Macworld’s Christopher Breen checked in Friday on Apple’s promise, and found that just 351 titles are available to rent through the latest version of Apple TV. If you check the iTunes Store from a Mac or PC, there are 399 movies available to rent. Breen notes that even if you include all the movies available through the iTunes Store, for both purchase and rentals, there are only 770 available,” Krazit reports.

“At Macworld, when Apple CEO Steve Jobs announced the rental service, the company promised to have 1,000 titles available for rent by the end of February,” Krazit reports.

Full article here.

[Thanks to MacDailyNews Reader "Adam W." for the heads up.]

Bad form. Apple, take your pick: 1) hit your goals or 2) don’t make promises that you can’t fulfill. The alternative – what you’ve done here – is unacceptably Microsoftian.