“With the political super-season gearing up, come accusations of ‘whisper campaigns,’ or the spreading of false, damaging rumors from unknown sources. Based on a casual comment from an acquaintance, Apple might be under the same type of attack,” David Morgenstern blogs for ZDNet.

“The other day, I happened to be talking to an executive at a technology company who fits this profile. He’s never owned a Mac and for all that I know, never even used one. He may not use an iPod! His company doesn’t support Apple hardware and never will. He bleeds Windows. He knows about my Mac connection and in the course of our conversation, I mentioned that I had seen the new MacBook Air and how impressed I was with it,” Morgenstern writes. “He then asked me about something he had heard about Apple. The gist was that while Apple products had great design, they were of poor quality. In other words, Apple makes products that look good, but break easily or don’t hold their value.”

Morgenstern writes, “This was a very strange comment, so odd that it took me aback for a moment. Mac owners know, as well as those who have considered purchasing a Mac, that Apple has a topnotch reputation for industrial design and reliability. Consumer Reports and other media outlets mention this fact on a yearly basis.”

MacDailyNews Note: Please see related articles:
ChangeWave: Apple’s iPhone races to huge lead in customer satisfaction – October 18, 2007
Apple Mac desktops, notebooks top PC Magazine’s Annual Reader Satisfaction survey – again – September 18, 2007
Survey: Apple iPhone nabs unprecedented 92% satisfaction rating (plus likes and dislikes) – August 16, 2007
Apple again tops the field in LAPTOP Magazine’s ‘Tech Support Showdown 2007’ – June 19, 2007
Apple again leads Consumer Reports’ survey for notebook, desktop computer tech support, value, more – October 16, 2006
Apple Mac desktops, notebooks top PC Magazine’s Annual Reader Satisfaction survey – again – August 22, 2006
Apple far outscores all other PC makers in Consumer Reports Computer Tech Support Survey – May 05, 2006
Apple Mac desktops, portables top PC Magazine’s 2005 Reader Satisfaction survey – August 24, 2005
Apple Computer products top PC Magazine’s annual ‘Best of the Year’ survey – December 16, 2004
Apple Macs top PC Magazine’s ’17th Annual Reader Satisfaction Survey’ – August 10, 2004
Apple leads PC Magazine’s 16th annual Service and Reliability Survey – July 10, 2003

Morgenstern continues, “This isn’t to say that Apple doesn’t have its design problems and QA mishaps, such as flaming notebooks, defective hardware and poor production runs. Or problem software releases. Yet, while customers have screamed at times, for the most part, the company’s been able to overcome QA issues.”

“So, where did this notion of Apple’s lack of quality come from. My buddy said he “heard” from someone. He didn’t make it up,” Morgenstern continues. “Being so false, it has the ring of a rumor campaign to me. The best candidate to receive the rumor would be someone who hasn’t used a Mac client machine. I can see how it may spread in in enterprise IT departments or within companies receiving pitches for technology adoptions where switchers are starting to be seen.”

More in the full article here.

[Thanks to MacDailyNews Reader “R” for the heads up.]