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Report: Apple lowers iPhone shipment projection for fiscal 2Q08

Thursday, January 24, 2008 · 1:08 pm · 47 Comments

“Apple has lowered its projected shipments of iPhones from two million units to around 1-1.2 million units for the second fiscal quarter, which will end March 2008, the Chinese-language Economic Daily News (EDN) quoted sources at Apple’s handset component suppliers in Taiwan as indicating,” Steve Shen reports for DigiTimes.

“Sales of iPhones in Europe have been lower than expected, pushing Apple to slash its shipment projection for the second quarter, the EDN quoted the sources as saying,” Shen reports.

Full article here.

MacDailyNews Take: Predictably, Wall Street is further punishing Apple shares over this Chinese report: AAPL is currently down $5.14, or -3.70% to $133.93 in NASDAQ trading.

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Comment Feed

47 Comments

1 2 3 Next »

Lurker_PC

Thursday, January 24, 2008 - 2:16 pm · Reply

Hmmm…it could be Apple has decided to bring out a newer version of the iPhone sooner.

I haven’t yet picked up any more shares of APPL since it’s fall the other day. Might be time to add some shares.

Peace.
Lurker_PC

Thursday, January 24, 2008 - 2:18 pm · Reply

Hey I haven’t done that “First Post” nonsense in a while. Might be time to do that too. Nah. I won’t. I’ll be good.

Peace.
JadisOne

Thursday, January 24, 2008 - 2:21 pm · Reply

Apple just had its conference call and sounded confident that they will meet their stated goal. So why punish the stock over some sketchy media report as opposed to listening to what’s coming from the horse’s mouth and quarterly reports? Push the stock in the $125-$130 range and I’ll definitely be adding more shares. Apples does sell more than just the iPhone, y’know.
Ampar

Thursday, January 24, 2008 - 2:26 pm · Reply

That’s it. We’re doomed. And somehow Karl Rove is to blame.
Demon

Thursday, January 24, 2008 - 2:29 pm · Reply

DigiTimes Is about as accurate as a Timex watch stuck to a 198,000,000 gauss magnet.
After all this is hear say from a Chinese publication about a Taiwanese Company.
That’s like during the coldwar believing Ukrainian Writer that bases a story on a USSR publication that Ford was cutting production due to poor sells of it’s F-150 Pick-up truck.
Are you going to believe Ford or the Story form a Know bad source.
MacDave

Thursday, January 24, 2008 - 2:29 pm · Reply

Dam, I just went outside, and you know what, the sky is falling.
mike_in_helsinki

Thursday, January 24, 2008 - 2:41 pm · Reply

Apple is susceptible to this kind of rumor now.

The rumor-mongering about being below projections in some of their European markets, plus the fact that they have not announced any new operator agreements when it is almost February, does not help the situation.

My belief is that a fair amount of operators in Europe have cut a deal with Apple, but have chosen to wait for the 3G version. This answers a few issues for them, namely,

1) They do not have to further build out their EDGE networks to accommodate the 2G iPhone, only then not getting their investment back when the 3G iPhone is introduced shortly thereafter and which will not use the EDGE infrastructure.

2) Valid or not, there are a lot of customers who know the 3G version is only a few months away, and may wait for that.

So, lets hope Apple announces either some immediate deals with other operators pronto, or moves up the timetable on the release of the 3G version.
Ryan

Thursday, January 24, 2008 - 2:42 pm · Reply

What a joke – I highly doubt they only sell 1MM in the 2Q – they sold 300K in the first two weeks
Karl Rove

Thursday, January 24, 2008 - 2:47 pm · Reply

Hey, I bought my iPhone so I’m doing my part.
Rob

Thursday, January 24, 2008 - 2:48 pm · Reply

Yet another attempt by f$@& stock brokers to scare naive people into selling and lowering AAPLs price.
They do that, sale early at highest price, scare people, price drops, then buy back after lunch.
See what has happened yesterday.
They should be jailed.
mike_in_helsinki

Thursday, January 24, 2008 - 2:49 pm · Reply

One other point.

Apple usually does not respond to rumors, which is exactly how it should be in the PR world … up to a point.

This rumor, if indeed false, not only aggravates the stock situation, but plays against Apple in ongoing negotiations with operators.

It could be their advantage, in this special case, to deny the rumor. Understandable if they remain silent.

But as a shareholder, I hate it.
R2

Thursday, January 24, 2008 - 2:50 pm · Reply

I agree, Helsinki. The lack of 3G is playing a big part.

I don’t know what made Apple think they could take the iPhone around the world as a 2G device. Might work in America but it won’t in many other places where 3G infrastructure is actually pretty good.
R2

Thursday, January 24, 2008 - 2:53 pm · Reply

2.5G I should say.
Ka-Ching!

Thursday, January 24, 2008 - 2:58 pm · Reply

Phones are fashion items – no matter who makes them.
Cool today, but fashion coolness becomes old news too soon.

————
The Phone market is high turn over of something new and cool. Apple can´t bring out new fast enough.

I predict another price cut coming in Feb., early March.
Anybody in Europe seen any advertisements on TV for the iPhone lately?
madgunde

Thursday, January 24, 2008 - 2:59 pm · Reply

It’s also possible that Apple had hoped to launch in another country but has had to postpone it, and so doesn’t need as much inventory so soon.
mtngoatjoe

Thursday, January 24, 2008 - 3:03 pm · Reply

I think there’s two big issues:

1) 3G. When Apple ships an iPhone with 3G, they won’t be able to keep them in stock.

2) Limited Carriers. Some people can’t use AT&T;, and some people hate them too much. If all carriers could sell them, I think the sales numbers would double.

Apple won’t overcome the second issue for a number of years, but I don’t think it matters as much as having a 3G iPhone.
Bargain Basement

Thursday, January 24, 2008 - 3:09 pm · Reply

Here in the UK they can’t give the iPhone away and warehouses are full of the overpriced toys. As most tech stocks climb, including Microsoft’s, Apple’s goes down like the over-inflated balloon it is. And do you know what that stench is? It’s Steve Jobs’ stale breath leaking out – the hot air that pumped up the whole fragile thing in the first place through excessive spin and jealous fabrications about Windows for which he’s paid a fortune in advertising. Viva Vista!
Ampar

Thursday, January 24, 2008 - 3:15 pm · Reply

Karl Rove: “Hey, I bought my iPhone so I’m doing my part.”

I’ll bet you’re loving this too:
http://www.ilovekarlrove.com/

It asks the important question, “Are you a RoveHo, too?”
Zune Tang®

Thursday, January 24, 2008 - 3:19 pm · Reply

Apple should consider kicking that Steve Jobs bum out and replace him with Karl Rove—who happens to be my second choice. My first choice is Steve Ballmer but he is already taken.

Your potential. Our passion.™
Emil

Thursday, January 24, 2008 - 3:20 pm · Reply

No shit, it’s not worth the money!