The Today Show starts out showing Apple’s MacBook Air television commercial in its entirety. Vieira, along with Matt Lauer, Ann Curry, and Al Roker then discuss the Air in what can only be described as rapturous lust to own Apple’s new ultra-thin notebook themselves.
Vieira exclaims, “I’ve heard that if you lick it, you own it!” And then, she proceeds to do just that.
Curry says, “How many times do you not take your computer because it’s going to be too heavy to lug around? And [with] this.. there’s no excuse.” Lauer responds with a chuckle, “Oh, Ann, that’s exactly what they wanted you to say.” Curry humorously protests, “I’m not doing a commercial here!” Viera provides the punchline, “But, if she can get one, she’ll do one.”
Vieira, along with Matt Lauer, Ann Curry, and Al Roker gush over Apple’s new MacBook Air (3:06):
Direct link via YouTube: http://www.youtube.com/watch?v=gZPklZE8b_Y
View the video in higher quality via NBC’s Today Show here.
[Thanks to MacDailyNews Reader “Bizarro Ballmer” for the heads up.]
drool!!!!
This is free publicity for Apple… This MacBook Air thing might suprise people, selling like hot cakes!!! Who knows???
So I guess Meredith owns a lot of men….
“Revenge is a dish best served cold.”
Does Meredith leak those men too???
probably worth 1 million $ in advertising …
A Today Show hosts rave would be a weird party. Matt with a pacifier and a glow stick and Meredith with the party “favors”?
I meant “lick”
Looks like the Today Show is good for something after all.
Yeah, I saw the segment and it was cool, though they did point out the usual negatives. Out on the plaza, Matt pulled it out of an interoffice envelope but he pulled it out upside down. Then he proceeded to taunt the crowd with it. Gotta love free publicity.
I hate listening to idiots talk about technology!!!!!!
If yahoos the the Today Show hosts are drolling over the Air, then this puppy is going to sell like hotcakes.
I’d be willing to bet that Apple paid to have the ad run in exchange for the extended segment where the hosts gush over it.
Wow. That guy was reading off a list? He couldn’t even be bothered to learn a little bit about the product beforehand? It’s not that hard. I knew all the details they mentioned within minutes of it being introduced, and probably could have repeated them back without a piece of paper, too.
Maybe I should take the time to proof read what I write before hitting the send key. Let me try this again.
If yahoos like the Today Show hots are drolling over the Air, then this puppy is going to sell like hotcakes.
Walt Mossberg was on CNBC to offer his take on the MBA and right in the middle of the segment they cut him off — to rush to a breaking news story — but then begin airing a trades commercial!!
When they return for the breaking news, it turns out to be just some a talking head who has been informed the Fed knew nothing about Societe Generale’s 7 billion dollar loss before they cut the Prime interest rate by 3/4s point.
The Street are fools, just a bunch of cackling chickens.
I’m glad to see they were well versed on the Air.
They even had positive responses to any perceived negatives.
Re: taking the time to proofread
“If yahoos like the Today Show hots . . .”
You gotta admit that’s a tad funny.
Disgusting.
Your potential. Our passion.™
Its absolute cool to see the effect that Apple products have on people. A real Wow factor!
Go Apple!
I plan to get one of these soon….I never use my DVD drive on my Macbook pro…. or the ports. I do need a lighter laptop, and the Air looks like its the one!
Surprised how many Mac fans were negative about the MacBook Air at launch with the old Wintel – pro PC argument about it being under spec’d (see MacWorld Poll).
Actually need third party to tell them it’s lovely and amazing.
Perhaps the move to intel has changed the outlook of Mac fans and we are becoming spec obsessive and unable to appreciate a such a wondrous thing anymore?.
Oh geee..let’s go buy a MBA because the air heads on the Today show like it so much ! If you read Mossberg’s review which is mostly postive, there are a LOT of serious shortcomings to the new MBA that will keep it out of the hands of most road warriers. Sorry but the price is prohibitive to most people especially with a battery that one cant replace
The MBA also made a big hit on the CBS morning news show.
Who knew Al Roker was such such a Mac head. Maybe Bizarro Ballmer is actually Al! Ever notice how they aren’t in the room at the same time? Hmmm…
If it wasn’t for youtube, no one would have seen this….