“Blu-ray titles outsold HD DVD in the United States every single week of 2007, and the Blu-ray editions of titles released on both formats consistently outsold their HD DVD counterparts, often by ‘significant’” margins. Total domestic sales of Blu-ray movie titles topped six million in December 2007… By contrast, according to Home Media Research’s numbers, HD DVD didn’t reach the 2.5 million mark until mid-November,” Melissa Perenson reported for PC World on January 07, 2008.
Full article here.
The first HD DVD titles were released in April 2006. Blu-ray Disc titles began to be released in June 2006.
On September 12, 2006, Apple’s iTunes Store began selling movies online by offering over 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films.
On Tuesday, January 15, Apple CEO Steve Jobs announced that Apple had sold 7 million movies to date online via iTunes Store.
Therefore, we know:
• HD DVD has sold 2.5 million movies since April 2006 (20 months)
• Blu-ray has sold 6 million movies since June 2006, (18 months)
• Apple has sold 7 million movies since September 2006 (15 months)
Apple’s iTunes Store has sold nearly three times more movies — in “near-DVD quality” 640×480 resolution and U.S.-only, no less — than HD DVD titles in 5 fewer months and more movies than Blu-ray titles in 2 fewer months – all without the support of many major Hollywood studios (all of whom are, of course, now onboard with Apple’s new iTunes Movies Rentals which will soon begin offering titles in High Definition (720p) with 5.1 Dolby Digital surround sound – only via Apple TV, for now).
MacDailyNews Take: More than a few people are going to keel over dead when they find out the results of Apple’s movie rentals and Apple TV unit sales. If on Tuesday, Steve Jobs had unveiled Apple TV for the first time, starting at $229, along with iTunes Movie Rentals, people today would be shouting from the rooftops about how Jobs has just revolutionized yet another industry. As it is, they seem to have completely missed what’s about to happen simply because they’ve known about Apple TV for a year. In this case, familiarity breeds stupidity. Stay tuned for many shocked expressions from the currently oblivious.
[Thanks to MacDailyNews Reader "hh" for the heads up.]
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