Pepsi and Amazon.com are teaming up on Pepsi Stuff, a collect-and-get program where consumers can download DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3
Beginning February 1, consumers purchasing Pepsi products can “bank” their points on PepsiStuff.com and redeem them for music on Amazon MP3.
Pepsi Stuff will be included in the following products: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising.
Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com/
5 Day Most Commented