“Intuit Inc is looking to boost Quicken personal finance software sales by offering it as a service for $3 a month that can run on Apple Inc’s iPhone,” Jim Finkle reports Reuters.

“It hopes the product, which launches on January 8, will vastly expand Quicken’s 14 million users and boost the market penetration of a brand that already generates about 1.7 million new copies of software a year, Intuit senior vice president Rick Jensen told Reuters in an interview on Tuesday,” Finkle reports.

“Intuit has designed the product to appeal to younger consumers, people who may have used online banking for most of their adult lives, but do not use software to track those transactions,” Finkle reports.

Intuit “said they decided to tweak the product for the iPhone ahead of other devices because Apple enthusiasts tend to be early adopters of new technologies. They may be more likely to embrace a software as a service product, said Jim Del Favero, product manager for the Quicken group,” Finkle reports.

More here.

[Thanks to MacDailyNews Reader "Ralph M" for the heads up.]

MacDailyNews Take: No word, yet, on whether or not it leaves iPhone’s Home screen intact. Hey, Intuit, how about making a feature-complete version of Quicken for Mac first? You don’t have the greatest rep among the most enthusiastic of “Apple enthusiasts” because of that, ya know? You’d think Apple Board member Bill Campbell, who is also, coincidentally, Chairman and former CEO of Intuit Corp. could get his coders to work or would at least be embarrassed to show his face at Apple BoD meetings, but nooo…