“With Apple holding onto 91% of the market for digital video downloads, one might think that the company’s rapid ascendancy in movie sales would have received more attention by the media,” Daniel Eran Dilger writes for RoughlyDrafted.
Dilger writes, “Instead, reporters have suggested reasons why the figures don’t really matter and analysts are offering their advice on how to ‘fix’ Apple’s digital strategy. Most of the suggestions involve Apple stooping to copy the failure of Microsoft’s DRM-centric rental revocations or the Media Center/Tivo DVR money pit between the rock of cable providers and the hard place of consumers looking for cheap hardware.”
“It’s hard to see why it would make sense for Apple to copy existing products that don’t sell well rather than keeping the Apple TV as what it was intended to do. Part of the reason why decent products like the TiVo aren’t selling is that… there is no market for third party cable set top boxes when the provider is renting out units at cost in the hopes subscribers will blindly pay rent for several years without thinking about it,” Dilger writes. “If Tivo–which has a devoted following and a highly regarded product–is struggling to sell its DVR in competition with those offered by cable and satellite providers, how will Apple jump into that market and dramatically accomplish anything different using Tivo’s same strategy?”
Much more in the full article here.
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