“Analysts for investment bank Piper Jaffray spent six hours this past weekend monitoring traffic at mall-based Apple retail stores and found that the shops exerted a gravitational pull on shoppers who came within 25 feet of the entranceways,” Katie Marsal reports for AppleInsider.
MacDailyNews Note: Although usually cloaked in loud Hawaiian shirts, John Dvorak exerts a similar gravitational effect, however it’s more than offset by his repellent personality and frequent gas emissions.
“Specifically, analyst Gene Munster and his team found that 27 percent of people walking within 25-feet of an Apple store entrance wound up entering the store,” Marsal reports.
“On average, 462 people entered Apple stores each hour on Friday when the company was holding its 24-hour Black Friday sale, the analyst said. By Saturday evening, however, that number had fallen to about 241 people per hour,” Marsal reports. “During these times, Munster and his team observed the stores selling an average 5.3 Macs and 1 iPhone each hour, compared to 4.3 Macs and 1.3 iPhones during a similar round of checks back in August. Meanwhile, the stores sold an average of 13 iPods per hour.”
More details, including the breakdown of sales per iPod model, in the full article here.
I can feel the pull miles away and it does not bother me! LOL! Just pull me in! I do not mind dropping in!
The amount of interest in Apple products is just amazing.
I am loading up on Apple Options going into the holiday season and am encouraging my friends and family to do the same.
The Dvorak Effect can also be described by the following formula:
‘Net Farce equals Ass times Acceleration.
I bought my iPodTouch on Friday, although not on discount, plus a copy of iWork 2008 that was on sale. Videos on the Touch are crystal clear. Quite an improvement over the 5.5g screen size. What an improvement over iWork 2006 as well!
aapl stock price riding a see-saw today!
‘was in Louisville for Thanksgiving, having just given my sister a 2 year old iMac. She was very excited until the logic board fried the first night, and we went to Louisville’s new Apple Store. Without a reservation, we asked the Genius Bar guy to look at it, despite the crowds, and he did so immediately.
A minute later he came out, said the machine was history, but that he was going to repair everything for free. Feeling the spirit of generosity in the air, I whipped out my iPhone, and explained it had problems with reception. With a smile he checked that, confirmed a bad antenna, and replaced it without any questions.
Apple is going to take over the world.
@January 24, 1994
This would normally sound to good to be true.
I had the exact same thing happen to me and I was wondering why so generous, so i did some checking at it turns out there was an extension to the warranty on those iMacs due to a faulty power supply. Good service all the same.
What’s with this evil little PC-style ad that hijacks the thread below the feedback window?
It redirects the page you’re reading. Get rid of it MDN…!
I feel the gravitational pull too!
However, I have found that if I keep my distance from the Apple Store, I just wind up orbiting Apple.
Jeff: I was flabbergasted. Frankly, despite the fifty-some Macs I’ve bought over the years, I was a little miffed at Apple for blowing off my iPhone complaints. When they just swapped it out, and surprised us with an iMac repair gratis, I knew all the stock I had purchased was a safe bet.
Taking care of your customers is the golden rule of business.
just checking…
“Munster and his team observed the stores selling an average [… of] 1 iPhone each hour, compared to […] 1.3 iPhones during a similar round of checks back in August.”
Special Report: iPhone sales down by 33% SELL SELL SELL!
(So I can buy cheap)
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Fake Munster has the real scoop on this . . . check his site http://www.fakegene.blogspot.com
I felt that same gravitational pull at one of the Apple stores here in Philly. But that effect was probably just because Rob Glazer stopped by because he mistakenly heard that they were giving away Krispy Kreme donuts.
That’s a fantastic story Jan 84!
It shows that Apple are set to sell sell sell, and not let trivial arguments about warranties etc. get in the way of the number one aim.
Go Apple!
Keep Cramer and Dvorak away from that store entrance or they will clear out the whole store. The gas emissions from Dvorak are anal flares but similar types come out of Cramer’s mouth.
Cubert,
In the Philly area I’m only aware of the K of P Apple store. Where are there others?
@January 24, 1984
I got that beat! Two years ago my brother-in-law tried to update his 6 year old Bondi Slot-loading iMac to OSX without knowing about a firmware update and it shot the motherboard. The tech at the Genius Bar said “bring it in” and a week later he had it back! New motherboard, OSX installed AND NO CHARGE! They apologized for the inconvenience since the firmware update issue wasn’t made more generally available. They made fans out of the whole family that day.
I wouldn’t have believed it if I hadn’t seen it myself.
Go Apple!
Yep, that’s my plan. The helpless victi — er, I mean customers — are like moths drawn to the glowing fruit logo…
To jetsetboy:
Pennsylvania
Ardmore, Suburban Square (9.5 miles from Philly)
King of Prussia, King of Prussia (19.6 miles from Philly)
Whitehall, Lehigh Valley (58 miles from Philly)
http://www.apple.com/retail/storelist/
Does this mean that Apple Stores suck?
News Flash!!! People going to a particular store ACTUALLY come near it first!!!
My god, was it “Free Beer with extra helpings of Stupid” day at the food court???
5.3 macs an hour!!!
Now thats incredible!!
Thanks Ampar! I guess Ardmore is really the only other “close” option besides the store in Delaware, but good to know there IS another option.
MDN, what’s with the cheap shot at Dvorak? Not that I harbor him any good will, but that’s no reason to pull his name out of a hat to take a beating. Many of us are “not slim”.
Real IT Guy, most stores in a mall, except those at the end of a corridor, have many more people walking past to get to their destination than stopping in. Three-to-one is not, by this standard, “many more”. The jewelry shop, the candy store, the clothing store … these would be pleased with five to one or even ten to one! Three to one is just too much to hope for.
Dave