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What does that say on Apple’s Mac OS X Leopard’s TextEdit icon?

Thursday, November 1, 2007 · 4:36 pm · 39 Comments

Eagle-eyed MacDailyNews reader “neo” asked us to check out the TextEdit 1.5 icon in Mac OS X Leopard.

So we blew it up big in the Finder’s Cover Flow view and were happy to see Apple still likes to Think Different™. This simple example also very nicely highlight’s Apple’s legendary attention to detail:

MacDailyNews Note: So, who do you think is “Kate?”

Apple – Think Different:

Direct link via YouTube: http://www.youtube.com/watch?v=Dvn_Ied9t4M

The Making of Apple’s Think Different campaign:

Direct link via YouTube: http://www.youtube.com/watch?v=2r5W-MMHRIM

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Comment Feed

39 Comments

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Appl-ause

Thursday, November 1, 2007 - 4:41 pm · Reply

First post!

Classic.
AP

Thursday, November 1, 2007 - 4:42 pm · Reply

Classic!

I always loved that ad copy. Very inspiring!

AP
AP

Thursday, November 1, 2007 - 4:43 pm · Reply

See the whole ad here:

http://www.youtube.com/watch?v=Dvn_Ied9t4M

Enjoy!
-AP
DogaDoga

Thursday, November 1, 2007 - 4:47 pm · Reply

Never-mind “Kate”.
Who the heck is “Lou”, who shows up in the Stickies icon in Leopard, with a phone number of “555-7631″?

Well, I searched the Internet and found something…
What about you?

- DogaDoga
GanitW

Thursday, November 1, 2007 - 4:50 pm · Reply

wow that’s old news
Observer

Thursday, November 1, 2007 - 4:58 pm · Reply

After looking at the names of people on iPhone contact lists at the on Apple’s promotional materials, the Kate in question could be Kate Bell, one of those names that appear. John Appleseed is also another name that appears in the promotional materials But who those two are, I don’t know. Could they be Apple Inc. employees?

MW: thought
AC

Thursday, November 1, 2007 - 4:59 pm · Reply

that message predates Leopard, by sometime.
g$

Thursday, November 1, 2007 - 5:30 pm · Reply

That’s an easy one to read.

What I want to know is what is the significance of the “Q4 2008″ that is shown in the Keynote icon! You can’t read the text below it either!

Any ideas what may be coming at the end of Q4 ’08? Anyone?
en

Thursday, November 1, 2007 - 5:31 pm · Reply

Not sure about the kate, but John Appleseed??

How about Johnny Appleseed, legend has it that he went across America planting apple seeds everywhere (I forget why).

Apple – apple tree – apple seed – Johnny Apple seed,,,,, ??? Just my guess.

en
g$

Thursday, November 1, 2007 - 5:32 pm · Reply

John Appleseed is the guy that does the Leopard guided tour that is on the home page of the Apple site!
Klaatu Barada Nikto

Thursday, November 1, 2007 - 5:33 pm · Reply

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ben Dover

Thursday, November 1, 2007 - 5:35 pm · Reply

I bet that the ‘Kate’ is Katie Cotton!
en

Thursday, November 1, 2007 - 5:36 pm · Reply

from Wikipedia, Johnny Appleseed. Someone who thought different, a long time ago.

“The popular image of Johnny Appleseed had him spreading apple seeds randomly, everywhere he went. In fact, he planted nurseries rather than orchards, built fences around them to protect them from livestock, left the nurseries in the care of a neighbor who sold trees on shares, and returned every year or two to tend the nursery. Many of these nurseries were located in the Mohican area of North-Central Ohio. This area included the towns of Mansfield, Ohio; Lucas, Ohio; Perrysville, Ohio; and Loudonville, Ohio.[6]

Appleseed’s managers were asked to sell trees on credit, if at all possible, but he would accept corn meal, cash or used clothing in barter. The notes did not specify an exact maturity date—that date might not be convenient—and if it did not get paid on time, or even get paid at all, Johnny Appleseed did not press for payment. Appleseed was hardly alone in this pattern of doing business; however, it was unique that he remained an itinerant his entire life.[1]

He obtained the apple seed for free; cider mills wanted more apple trees planted since it would eventually bring them more business. Johnny Appleseed dressed in the worst of the used clothing he received, giving away the better clothing he received in barter. He wore no shoes, even in the snowy winter. There was always someone in need he could help out, for he did not have a house to maintain. When he heard a horse was to be put down, he had to buy the horse, buy a few grassy acres nearby, and turn the horse out to recover. If it did, he would give the horse to someone needy, exacting a promise to treat the horse humanely.”
AlanAudio

Thursday, November 1, 2007 - 6:18 pm · Reply

“Any ideas what may be coming at the end of Q4 ’08? “

My money is on Q1 ’09 coming at the end of Q4 ’09
Lighting Guy

Thursday, November 1, 2007 - 6:25 pm · Reply

Uhmm… hey audio guy, did you mean :

My money is on Q1 ’09 coming at the end of Q4 ’08?
jkn

Thursday, November 1, 2007 - 7:26 pm · Reply

A shout out to Chiat/Day copywriter, Craig Tanimoto for his inspiring words. I read his original unedited copy and really enjoyed it but can’t seem to find it on the web anymore.
Yours Smugly

Thursday, November 1, 2007 - 7:26 pm · Reply

But what does it say on Tiger’s TextEdit icon? It’s not the same text.
sheeresh

Thursday, November 1, 2007 - 7:32 pm · Reply

Kate is Katherine Hepburn!
Grumpy Old Man

Thursday, November 1, 2007 - 8:21 pm · Reply

“Eagle-eyed MacDailyNews reader “neo” asked us to check out the TextEdit 1.5 icon in Mac OS X Leopard.”

Because he read about this 6 months ago…
Sum Jung Gai

Thursday, November 1, 2007 - 8:47 pm · Reply

Actually, you can read the text on the Keynote icon. I did a screen grab, pasted it in Leopard’s Preview, and then sharpened. It turns out it says this:

God, I dreamed there was an angel
Who could hear me through the wall
As I cried out-like, in Latin
“This is so not life at all
Help me out-out-of this nightmare”
Then I heard her silver call-
She said: “Just give it time, kid
I come to one and all”

She said: “Give me that hand, please
And the itch you can’t control
Let me teach you how to handle
All the sadness in your soul
Oh, we’ll work that silver magic
Then we’ll aim it at the wall”
She said: “Love may make you blind kid-
But I wouldn’t mind at all”

It’s the bitch of living.
Bitch, just a bitch.
With nothing but your hand.
Just a bitch, yeah.
Just the bitch of living
As someone you can’t stand

See, each night, it’s like fantastic-
Tossing, turning,

“What the hell is that?” you might ask. Well, Google tells me it’s from a a song called “The Bitch of Living,” from a musical called “Spring Awakening.” And what does that have to do with Apple? Not much, except that later in the song, Georg says “I mean, God, please Just let those apples fall.”
Geezer

Thursday, November 1, 2007 - 9:05 pm · Reply

Okay, now I know I’m getting old. Most of you don’t know who Johnny Appleseed was without looking it up?

Paul Bunyun, John Henry, Rosie the Riviter? “I’ll take fictional characters from American history for $100, Alex.”

Alas, poor America, I knew her well…… with apologies to the Bard. Shakespeare that is, he’s a writer, son. Pay attention when I’m talkin’ to ya! (Foghorn Leghorn, in case you’ve nevr heard of cartoons)
Nosrac

Thursday, November 1, 2007 - 9:14 pm · Reply

That always give me goosebumps =o
@ Geezer

Thursday, November 1, 2007 - 9:15 pm · Reply

Johnny Appleseed was not a fictional character, he was indeed quite real. He was born John Chapman, just down the street a way from me in Leominster Massachusetts. While he was real some of the stories attributed to him maybe more myth than reality, but at least they are based in reality.
neo

Thursday, November 1, 2007 - 9:21 pm · Reply

the only thing that i can think of @ Q4 of 2008 is 10,000,000 iPhone sold as predicted by Apple.
Yoda

Thursday, November 1, 2007 - 9:47 pm · Reply

Who do you think is Kate?

Know this Kate, I do.