Feb 10, 2012 - 05:30 PM EST — AAPL: 493.42 (+0.25, +0.05%) | NASDAQ: 2903.88 (-23.35, -0.8%)

Analyst: One million iPhone sales in just 74 days proves Apple’s $200 price cut was ‘strategic’

Tuesday, September 11, 2007 · 8:32 am · 22 Comments

“Apple Inc. has sold its millionth iPhone less than three months after the device’s debut, allaying investor concerns that demand had slowed,” Bloomberg News reports.

“‘As far as dispelling the fears that the iPhone was off to a bad start, this should help that,’ said Gene Munster, an analyst at Piper Jaffray & Co. in Minneapolis,” Bloomberg reports. “Monday’s announcement shows the price cut was ‘strategic,’ he said. ‘It’s not anything wrong with the phone.’”

“The company may sell more than 1.1 million iPhones by Sept. 30, the end of its fourth quarter, said Munster, who rates the shares ‘outperform,’” Bloomberg reports.

Full article here.

Categories: All Sites, News

Thank You for supporting MacDailyNews!

Apple Store Online:
• Order iPhone 4s. From $199. Fast, free shipping only at the Apple Online Store.
• New Apple MacBook Pro. Now faster than ever. Starting at $1199, plus free shipping.
• MacBook Air. Available in two utlracompact sizes. Starting at just $999. Fast, free shipping from the Apple Online Store.
• The new iMac. With next-generation quad core processor and advanced graphics. From $1199. Fast, free shipping at the Apple Online Store.
• The new Mac mini. Now up to 2x faster. From $599. Fast, free shipping. Buy now at the Apple Online Store.

Comment Feed

22 Comments

M@c

Tuesday, September 11, 2007 - 8:40 am · Reply

“Monday’s announcement shows the price cut was ‘strategic,’ he said. ‘It’s not anything wrong with the phone.’”

Steve realizes that one of the the strengths of the Apple brand is in it’s customer loyalty. Not pissing people off is a good thing.

Keep the people happy, and they’ll buy more Apple stuff. That and offer them $200 store credits…that also works like a charm.

These analyst people are real geniuses…
twilightmoon@mac.com

Tuesday, September 11, 2007 - 8:48 am · Reply

The Mac was a breakthrough product as well, but notice how it didn’t overtake the market (not directly, you could argue that a bad copy took over the market).

Steve does not plan to repeat that mistake and they will relentlessly drive down the price of the iPhone over the next few years to push it out as far into the mainstream as they can.

I can totally see a sub 200 iPhone in under 3 years, with more features than the current models. Apple has the chance to dominate the cell phone market in a way that its competitors can only dream of.

Soon, they won’t know what hit them.
TowerTone

Tuesday, September 11, 2007 - 8:51 am · Reply

Happy 9/11 everybody.

MW:freedom
Think

Tuesday, September 11, 2007 - 8:58 am · Reply

…this should help that,’ said Gene Munster.

This should crush that!

Please show me any other phone, Razor, Chocolate, ect. and show me the first 3 months of sales.

People forget easily that analists were first predicting 200,000 to 500,000 sold. If pray tell, 1 million were sold, that it would be the most succesfull electronics product launch ever.

Go do a Lexisnexis search to see what they first said.
Journalists are the first ones to revise history. “I didn’t say that.”
twilightmoon@mac.com

Tuesday, September 11, 2007 - 8:59 am · Reply

In as much as you can have a happy 9/11!

Ugh..

Same to you TT.
8R

Tuesday, September 11, 2007 - 9:12 am · Reply

TT
Happy goes with Thanksgiving, Christmas, birthdays; not 9/11. Maybe a let’s have a national prayer day or think of the dead day.
HueyLong

Tuesday, September 11, 2007 - 9:19 am · Reply

Here, here. But how about a bring the troops home day instead! 3,600 additional dead soldiers isn’t a victory.
Dark Humor

Tuesday, September 11, 2007 - 9:20 am · Reply

Stop preaching, people. He was being ironic.
Ray

Tuesday, September 11, 2007 - 9:22 am · Reply

Too many M$ cronies in the U.S. financial fiction cable networks. Apple could sell 1 million units in one hour and the “experts” will still manage to spin it as showing the doom of Apple. On the other hand M$ sells a handful of Zunes and it’s pure genious.

I cannot wait until the M$ coffee table comes out. Even when they all crash with the red coffee ring of death…Kramer, Dvorak…all the usual retardation suspects will us how clever M$ is for making the “concept”.

Just my $0.02
Johnny Perspective

Tuesday, September 11, 2007 - 9:31 am · Reply

for all people with rose-tinted spectacles on:

http://www.cbc.ca/world/story/2004/10/28/iraq_deaths041028.html

100,000 iraqis killed since occupation.
mac user 47

Tuesday, September 11, 2007 - 9:37 am · Reply

as opposed to your warped spectacles?
HueyLong

Tuesday, September 11, 2007 - 9:44 am · Reply

Johnny Perspective:

Agreed. It’s not just the 6,600 American dead… far from it.

mac user 47:

He was merely pointing out the cost of this ‘war’ in human lives – from a CBC story. You can put your aggression away now. Today is not the day to start rattling any more sabres. Thanks.
TowerTone

Tuesday, September 11, 2007 - 10:02 am · Reply

Actually, we can be happy that it hasn’t happened again.
The glass CAN be half full, vs complete fool.
grok

Tuesday, September 11, 2007 - 10:05 am · Reply

easy there, Huey – if you bring politics to the board, don’t get snippy if someone disagrees. If people don’t “rattle sabers” when attacked on their own soil, what the hell good are they?
ken1w

Tuesday, September 11, 2007 - 10:35 am · Reply

The $200 price cut and the subsequent $100 “give-back” was planned all along. It’s brilliant. The relatively small but vocal group of “early adopters” was at first angry, but is now satisfied (and perhaps even more loyal to Apple), because Apple “listened” and decided to give $100 in store credit. The much much much larger group of potential customers who did not buy at $399 is happy about the lower price and feeling superior about not being “suckers”; they are even more likely to by at $399. And Apple… it got a huge amount of free media coverage for the $200 price cut “controversy” and collected almost one million times $200 extra during the first 60+ days of the iPhone (they are giving back at most $50 per iPhone). Everyone wins (especially Apple). I don’t see how Apple could have played it any better.
mac user 47

Tuesday, September 11, 2007 - 10:51 am · Reply

It’s a good day to remember that freedom comes at a cost. Thankfully, we are doing more than ‘rattling sabers’, but following 9-11 up with actual action that protects and promotes freedom.

MW: ‘our’, as in ‘Our country still has men and women who don’t bow down to our enemies’.
Road Warrior

Tuesday, September 11, 2007 - 11:14 am · Reply

Well TT, actually something like that has happened again. AENUS (Australia, England ‘n United States) threw the basic concept of democracy away and went on to invade Iraq.

While I sure feel pain at the suffering of innocent Iraqi civilian, having the two terrorist sides (after all, it is a war OF terrorists) blast each other away helps empty the glass of fuels.

There was a lot more than people dying on 9/11, a great country passed away as well, and now is a walking terrrorist zombie.
matt

Tuesday, September 11, 2007 - 11:23 am · Reply

@ road warrior:

i understand what you’re trying to say, but i disagree on one point. our country did not pass away. it’s currently under the rule of a less-than-stellar administration, but we must keep hopes up that a future administration will right the wrongs this one has brought upon us and the world.

the best we can do as americans is keep hope that a future administration will live up to the ideal that is america. being armchair pessimists won’t do any good. if you truly want change and have any hope that it’s really possible, go make that change. don’t fall into the trap that so many people around the world have – that the bush administration is a proper reflection of what america is about. hate bush if you want (it’s your right!), but don’t hate the country.
HueyLong

Tuesday, September 11, 2007 - 11:35 am · Reply

…less than stellar…”

I like that. An understatement, but it brought a smile nevertheless.

And I agree with your hope for the future too.

mac user 47:

Iraq wasn’t your enemy… at least until Lord Voldermort lied to the US people, making them believing it so
Steven - Consider This

Tuesday, September 11, 2007 - 12:04 pm · Reply

The Zune sold for $249 originally, and it took 8 months for Remond to stuff the channel full of them to claim 1 million sold.

Apple launches the iPhone and in 74 days sells 1 million of them, to a non-stuffed channel, most at $599 with a minimum $60 a month contract.

To think Apple’s launch in any way was weak is pure lunacy.
twilightmoon@mac.com

Tuesday, September 11, 2007 - 12:53 pm · Reply

Not only that, Steven, but the 8 months of Zune included the holiday sales period of November and December.

I think Apple is going to stomp all over the competition this holiday season in a way that’s going to leave their competitors wondering what hit them.
nobodi

Tuesday, September 11, 2007 - 10:33 pm · Reply

For a little more fuel to the fire, check this out.

http://blogs.digitalmediaonlineinc.com/ninjacrayon/entry/23