Former Apple, Inc. marketing veteran Steve Chazin today launched MarketingApple.com, a new site for anyone who wishes to learn how Apple so successfully markets its products. In addition, Mr. Chazin has authored and is releasing on the new site — for a limited time — a free eBook entitled ‘Marketing Apple: 5 Secrets of the World’s Best Marketing Machine.’ ‘Marketing Apple’ explains how Apple generates ‘lift’ — the irresistible force of millions of customers selling Apple’s products for them and teaches others how to harness this same power.

MarketingApple.com is run by Steve Chazin, a former Apple, Inc. marketing veteran who worked for Apple before and after the return of Steve Jobs. Mr. Chazin has first-hand knowledge of how Apple leveraged both the power of better design and better marketing to move from the backwaters of the PC market to the worldwide leader in consumer electronics, music, video and mobile devices and is now sharing his insights and behind-the-scenes knowledge of Apple on this new site.

“I wrote ‘Marketing Apple’ after watching how Apple’s great marketing continues to generate so much buzz, readily evident before this week’s announcement of the iPod touch. I thought I could add some real value to those conversations with my first-hand knowledge of Apple while at the same time teaching other marketers how to leverage this Marketing Apple-style approach,” said Steve Chazin, currently VP of Marketing for TubesNow.com, in the press release. “I think it’s fair to say that Apple is the world’s best marketing machine and I thought others would enjoy learning a thing or two about how Apple leverages great design and great marketing to surprise and delight us all.”

More information and eBook download here.