“The Macintosh has landed at Best Buy – again. Eight years after California-based Apple Inc. stopped selling its computers in the retail megastores, it has returned in a major way with ministore-style displays inside certain Best Buy locations. Those ministores mimic Apple’s own retail chain, and showcase the bulk of its Mac line,” Julio Ojeda-Zapata reports for The Pioneer Press.
“Apple has had its storeswithin-stores at about 50 Best Buys since earlier this summer, and last month announced plans to be in 300 of Best Buy’s more than 820 stores by the end of this year,” Ojeda-Zapata reports. “‘It’s going very well,’ Apple Chief Operating Officer Timothy Cook recently told reporters and industry analysts. ‘Both parties are very happy about it, and that’s the reason we are expanding.’”
Best Buy “customers can kick the tires on recently upgraded iMacs as well as iPods, MacBook laptops and Cinema Displays. Only Apple’s recently released iPhone and its professional-grade Mac Pro towers are absent,” Ojeda-Zapata reports.
“Apple appears to have taken greater care with its staffing, too. Apple workers run the displays and leave business cards if they’re not around. Blue-shirted Best Buy staffers have received Apple training as well, to pitch Macs better,” Ojeda-Zapata reports.
Full article here.
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