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NPD: Apple grabs 17.6 percent U.S. notebook market share

Wednesday, August 22, 2007 · 10:10 am · 33 Comments

“According to NPD, Apple’s U.S. retail notebook market share for June 2007 was 17.6 percent, an increase of 2.2 percentage points over the same period last year when Apple posted a 15.4 percent market share,” Jim Dalrymple reports for Macworld.

“According to data from research firm IDC, Apple’s continued rise in computer sales puts it in third place overall among all computer makers in the U.S. [for] the first time since 1996,” Dalrymple reports.

“With increased notebook sales pushing it forward, [Apple] now has an overall market share of 5.9 percent, up 1.1 percentage points from the 4.8 percent it posted this time last year,” Dalrymple reports.

Full article here.

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Comment Feed

33 Comments

1 2 Next »

shen

Wednesday, August 22, 2007 - 10:15 am · Reply

more and more i wonder what the true install base is.

…do i hear 20%, 20 once, 20 twice, 21% to the lady in the back! 21 do i hear 22….
Unfettered

Wednesday, August 22, 2007 - 10:28 am · Reply

@shen,

20% seems a bit high for now. Considering Apple is selling under 20% in their top category (notebooks), with desktop Macs trailing, it would be hard to put Apple’s overall market share above that mark. Sure Macs last longer as PCs (more than twice as long on average, I am told.) But it will take a while yet for that to translate into the big market share you covet.
DogGone

Wednesday, August 22, 2007 - 10:31 am · Reply

If Apple continues win the minds and hearts of its consumer base as it appears to be doing, then that will increase the pressure on using macs in the workplace. A 10 % overall market share in the US is looking increasingly possible.
shawnpetriw

Wednesday, August 22, 2007 - 10:32 am · Reply

I’ll bid 22.5…
Zune Tang

Wednesday, August 22, 2007 - 10:34 am · Reply

17.6%? Are there really that many misinformed hippie losers? Whatever.

I’ll continue to rock the cubicle jockey’s weapon of choice: Magnificent Windows Vista on a Dell with Microsoft Office and seamless interconnectivity to the Exchange Server. Suck it, MAC lemmings.

Your potential. Our passion.™
Andy C.

Wednesday, August 22, 2007 - 10:41 am · Reply

Zune Tang, you are a sad, sad little girl. It’s time to come out of the closet and just embrace your raging Mac envy.

You’re like a closet homosexual who hangs out at gay bars but won’t admit he’s gay. Whatever, you’ll come out when you’re ready. In the meantime, you’re providing great entertainment to the MDN regulars.
CableGuy

Wednesday, August 22, 2007 - 10:51 am · Reply

I work for a cable company in San Diego as a tech/installer. Within the last year and a half I’ve seen more and more Macs. I’d say about 30-40% of my customers have Macs – all newer models.

Also, realize that San Diego State and UCSD are in the area and a lot of my customers are students.
shen

Wednesday, August 22, 2007 - 10:52 am · Reply

@Unfettered

it isn’t a coveting of market share, though i do think a 25% install base would be a good healthy amount for the company, it is the realization of that longer lasting Mac combined with the “retail” aspect that interests me.

in my personal experience just talking to people, the instal base is certainly over 10% which is well over the market share. but saying more than “over 10%” is difficult.

i honestly wouldn’t b shocked to find that it was anywhere from 8% to 20%. the numbers are just damn hard to filter.

that the perception is Mac install base is under 3% yet the reality seems to point to a range from 8 to 20 is just an interesting curiosity to me as philosopher… there are lot possible stories we can weave as to why the perception is so different from what appears to be reality, but it is a good idea to grasp the reality before you weave the story.

still, with twice the shelf (desk? lap?) life as other machines, you would expect the market share to be under the install, so i am not sure 20% is too out of line even with only 17% on the most popular line.

realistically, if i had to guess. 14%

…to pull a number out of my….. errr, anyway.
marko

Wednesday, August 22, 2007 - 11:06 am · Reply

Gotta love Zune Tang !!!!

His closing tag line should read.

Our Software, Your problem
OBill-Wan Kenobi

Wednesday, August 22, 2007 - 11:27 am · Reply

The University my Dad teaches at provides him with a Dell Latitude notebook. The poor guy had to dust it off this week to prepare for the returning students. He said it was excruciating having to use the Dell after using his new MacBook Pro for the summer. I was worried that I was overbuying when I got him the MBP but he’s really taken to it and considering he’ll be 70 in two weeks, that’s a real testament to the friendliness of OS X.

Turns out you can teach old dogs new tricks. Who knew?
DLMeyer

Wednesday, August 22, 2007 - 11:28 am · Reply

That’s 17% of RETAIL sales. Dell doesn’t sell retail and much of HP is not retail as well. shen may have it pegged, 10% to 20% of the installed consumer base … given the longer expected life of Macs vs the rest.
ZT … indeed, that IS the cubicle jockey’s choice. Well, while in the cubicle.
Paul Zune's Bone Machine

Wednesday, August 22, 2007 - 11:45 am · Reply

Wouldn’t web statistics give an idea of the installed base?

Those usually have Apple at < 5 %
Mike

Wednesday, August 22, 2007 - 11:55 am · Reply

@DLMeyer

Dell is almost exclusively direct sale, but I doubt that HP, Toshiba, Gateway, etc. sell a higher percentage of computers direct to consumers than Apple does. The biggest difference between the overall market share and the NPD stats is that NPD is almost exclusively consumers, while overall includes business and enterprise (and even dumb terminals and such). So NPD is a much better estimate of Apple’s *consumer* market share.

Of course, this doesn’t even touch on the question of composition of share. E.g., AOL Mail undoubtedly has a higher market share than Gmail, but do you really think that Google would want to trade Gmail’s user base for AOL Mail’s user base? Likewise, I doubt that Apple would have any interest in trading its 15% (or whatever) for a randomly selected 30% of Microsoft’s share.
Twisted Mac Freak

Wednesday, August 22, 2007 - 12:06 pm · Reply

“Turns out you can teach old dogs new tricks.”

Which is fine. It’s the licking themselves in public habit that needs to stop.
Mike

Wednesday, August 22, 2007 - 12:13 pm · Reply

@Paul Zune

Those stats are worldwide, so the 6% web share (July 2007) is more than double the installed base of Apple’s reported ~2.5% worldwide market share. E.g., if it were possible to construct a US measure, you’d probably observe an installed of around 12-15%. And this is including a lot of computers used at businesses too.
Rob Enderle's Incredible Shrinking Reputation

Wednesday, August 22, 2007 - 1:21 pm · Reply

Of course, Apple could probably sell more computers than it already does, but as Jobs said at the last event, there are some things they’re just not prepared to do and that includes putting their name on trashy hardware.

We’ve got Dell and Gateway for that.
Cubert

Wednesday, August 22, 2007 - 1:23 pm · Reply

@DogGone,
I predict a 10% installed base (consumer only) by 2010. I think the people above claiming 30-40% of consumers are victims of a selection bias. My guess is that here in Philly, with the younger crowd, it probably is already > 10%. However, you need to factor in all the older people out there and places like the Midwest where Mac penetration (heheheh……I said penetration) is much less.
OBill-Wan Kenobi

Wednesday, August 22, 2007 - 1:31 pm · Reply

@TMF

LOL! That reminds me of a joke:

Two old men are walking home, late one night, from the pub when they come up on a dog laying in the middle of the street. The dog has one leg hiked up and is licking himself with fervor. One old man chuckles, elbows his friend and say, “Boy, I wish I could do that!” The other old man says, “Oh no, that dog will bite you!”
Connor MacBook

Wednesday, August 22, 2007 - 1:36 pm · Reply

@marko
Actually, as MDN puts it, it’s “Your frustration. Our fault.”
huey long

Wednesday, August 22, 2007 - 1:43 pm · Reply

Correct me if I’m wrong, but don’t the research companies – IDC, NPD, etc, use a different set of metrics to arrive at their figures? By that I mean don’t they look at PC sales and translate that into ‘market share’? [Sales of cash registers, ATM terminals, etc, that also 'run' Windows, are being counted toward the sale/market share figures.]

If that’s the case, then installed base is a completely different animal and shen maybe closer than we think…
Twisted Mac Freak

Wednesday, August 22, 2007 - 2:42 pm · Reply

OBill-Wan Kenobi: That’s funny!
Dogs wouldn’t do that as often if they could make a fist. But then, you would probably lose your seat in the recliner.
ChrissyOne

Wednesday, August 22, 2007 - 2:47 pm · Reply

I never trust Newark Police Department figures.
iDon't

Wednesday, August 22, 2007 - 3:09 pm · Reply

I smell a new Microsoft.
Olmecmystic

Wednesday, August 22, 2007 - 4:00 pm · Reply

There’s Zune Tang; 5th one down, waiting to pounce, with his usual drivel.

No “cubicle jockey” makes a choice. The choice is ALWAYS made for them. They only have the ILLUSION of choice: “Which PC do you want? Dell? HP? Lenovo? Acer?”

Company: “Do you want this fat chick, or that fat chick, or that fat chick?”

Employee: “I want the bootylicious chick!! Why can’t I have that?”

Company: “Uh, we don’t DO bootylicious around here. Now, which fat chick do you want?”

The company’s leadership/IT people don’t yet include (bootylicious) Macs in the equation. I think a lot of companies these days would be shocked if they let their employees actually HAVE a choice.

That day is coming, and that’s what bought-and-paid-for-M$-shill Zune Tang types are (rightly) afraid of.

Peace.
Olmecmystic :coolsmile
NSFY

Wednesday, August 22, 2007 - 4:10 pm · Reply

“I never trust Newark Police Department figures.”

So true.
Especially considering their stolen laptop return rate.