“Add gBox Inc. to the growing list of online music services hoping to chip away at iTunes’s dominance,” The Associated Press reports.
“The Cupertino, Calif., startup was forced out of a stealth mode when Universal Music Group announced late Thursday it would test sales of some digital music without the customary copy-protection technology,” AP reports.
“Under the program, gBox will get referrals through ads Universal will buy through search leader Google Inc., gBox Chief Executive Tammy Artim said Friday,” AP reports.
“Google will get standard advertising fees rather than a cut of sales under the arrangement. The ads, which would appear when a Google user searches for specific terms such as the name of an artist, will direct the user to gBox,” AP reports.
“The arrangement with Universal and gBox is separate from Google’s music search service, which directs users to online music stores when they search for specific albums or artists. The company says it does not get paid for such referrals, and it does not restrict links to a single retailer,” AP reports.
“Google, which has said it has no plans to create a music store of its own, described the new arrangement as strictly an advertising relationship,” AP reports.
“Songs at gBox cost 99 cents each… GBox now works only with Microsoft Corp.’s Internet Explorer browser on Windows-based computers, but Firefox support will come by the launch date, Artim said. It won’t be compatible with Apple’s Macintosh computers,” AP reports.
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