“On June 29, 2007, Apple released the highly anticipated iPhone to the public. Forrester evaluated the iPhone’s capabilities, and we believe that the iPhone signals the beginning of the end for the mobile Web as we know it today: Stripped-down sites crammed onto the small screens of devices meant for phoning, not browsing, will become a thing of the past. Companies looking to stay on top of this trend should get iPhones and experience their capabilities for themselves. Going forward, firms should continue to experiment with the mobile Web sites they own today in order to learn how to create content that is timely, location-aware, and actionable for users on the go,” Vidya Lakshmipathy reports for Forrester Research.
Full report (US$49.00) here.
This will change everything!
Wait, hold on… which way is the wind blowing this minute? Is Apple doomed, or a corporate messiah?
A beautiful note on Apple. It comes on the heels of an iPhone firmware update which included security enhancements, no less. Nonetheless, few people truly understand how important a device as the iPhone is to the market. The “iPhone effect” will be seen in devices from now until Apple decides to shift the paradigm again.
I’m sick of .mobi and texting to *34343399484 and I’m glad this trend will be over! Sooner rather than later!
So much for Device Central. Put it on the pile with Version Cue.
When are we going to see more people saying the same about OSX in general?
The benefits to business are much wider than just from iPhone.
So called “Mobile Web” was a serious joke from day one. The iPhone allows users to browse the internet on the go like the tech savvy, professioinal, and well, adults that we are.
@Macaday, you are spot on.
No they shouldn’t get iphones has long as Apple wants to dictate what carrier you have to use. And if Microsoft dictated what carrier you have to use this site would be bashing them but Apple can’t do any wrong! Well Apple can, and from what I’m seeing Apple will become far more evil than Microsoft ever was. Aside from that I love my imac.
It’s not the beginning of the end until Apple gets Java working on the iPhone. Until then, you still need “stripped down” sites.
Get an iPhone. Because of its new direct manipulation paradigm, companies interested in developing content or services for mobile users should become familiar with the device. This will allow designers to optimize layout and interactivity for the iPhone’s capabilities — as well as its shortcomings. Playing with the iPhone for 10 minutes produces a jaw-dropping reaction. Actually using it for 30 minutes to accomplish typical user goals fosters an understanding of the device’s limitations as well.
Keep experimenting with the mobile Web. Companies with an existing mobile Web presence should not abandon ship. Instead, companies on the mobile Web should continue experimenting with mobile content and services because the lessons learned will still apply. Companies who find the right mix of cross-channel content and services for mobile users can continue to add value to their existing customers familiarizing themselves with the medium — even as new interaction paradigms evolve.
ocus on creating mobile content that’s timely, location-aware, and actionable. Despite the sensationalism around the iPhone, the device won’t replace laptop and desktop computers. That’s why it’s still important for designers to create content that adds value for users on the road because it’s timely, location-aware, and actionable.Apple already knows this: The iPhone’s start screen surfaces timely data like weather and stocks; location-aware features like map and world clock applications; and actionable information like turn-by-turn driving directions.
Before Microsoft, Forrester was IBM’s bitch. Then, after Microsoft stabbed IBM in the back and stomped them into the dirt, Forrester became Microsoft’s bitch. Is Forrester on the way to becoming Apple’s bitch?
@Troy…Apple rules with the best product and the product with the best future…whereas M$ has monopolized with inferior products catering directly to sheep. Apple is the way lesser of the two evils for sure.
@Troy:
It seems to me Apple OFFERED the iPhone to AT LEAST one other company (Verizon) before even announcing it. There MAY have been more….the fact is, Verizon (and perhaps other wireless provider companies), not Apple, was the limiting factor here.
$49 for the full report?! That’ll buy much tikka masala!
Interesting that USAToday had a front page spread on the iPhone (just before release) mentioning one of the great benefits – “real” internet….but if you go to usatoday.com on your iphone, the site forces you to their mobile site m.usatoday.com. You can try to take out the “m” and reload, but the usatoday site just puts it back in for you. The same happens when I put in padres.com – I get sent to the mobile version.
Mmmmm . . . . Tikka masala . . .
http://en.wikipedia.org/wiki/Chicken_Tikka_Masala
They’ve been experimenting with various mobile access to our company’s web site. Then I loaded iPhony on my Mac, which sort of emulates an iPhone on your desktop, and showed them how it’s really supposed to look. 😀
He he, way cool!
@ Troy , would you rather have had Verizon neutering the iphones capabilities and then nickel and dimeing you for games ring tones weather reports stock prices and traffic reports. You would have to pay $150 per month to get all the things apple and AT& T allow on the Iphone. I had them. Apple could not physically fit all the different radios on one chip and put it in the Iphone and then try and control and maintain all the features so that you have a quality experience with your phone so they chose one carrier .
I’m sure the major ones were all approached. M$ would have gone the other way, and have, windows mobile crap is all over the place including being available from AT&T but for an all encompassing mobile computing device that also happens to be a phone. I’m sure from carrier to carrier the feature set allowable on any given device varies. There will be some commonalities but idiosyncrasies will also vary per given device. I’s probably impossible to compare because such comparisons would highlight glaring weaknesses and ripoffs by each individual network
@Twisted Mac Freak
Mmmm, me too. Think I’ll have takeout tonight. But, I my can’t use an iPhone to order it because AT&T doesn’t have service in my area.
” width=”19″ height=”19″ alt=”downer” style=”border:0;” />
@XE1
Correct. The only problem is that its going to take Adobe’s high flying execs a few years to figure that out.