“Early iPhone owners are overwhelmingly happy with their devices, a survey out Friday says, and Apple and AT&T are luring customers from rivals as a result,” Edward C. Baig reports for USA Today.
“In one of the first such studies, 90% of 200 owners said they were ‘extremely’ or ‘very’ satisfied with their phone. And 85% said they are ‘extremely’ or ‘very’ likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10,” Baig reports.
“The findings are ‘pretty much off the charts,’ says Jason Kramer, Interpret’s chief strategy officer,” Baig reports. “The firm’s clients are in the entertainment and mobile industries.”
“The iPhone is extending Apple’s reach, the survey says. Three of 10 buyers were first-time Apple customers. For 40%, iPhone is their first iPod,” Baig reports. “Apple could ‘change the physics in the phone market,’ if it is as successful building loyalty to the iPhone as it has been in the music and computer markets, says Gene Munster, senior research analyst at Piper Jaffray.”
Full article here.
Our use of the term “bloodbath” to describe what havoc iPhone will wreak upon the mobile industry may have been an understatement. Sometimes still we just stop for a few seconds while using the iPhone and just stare at it in utter amazement. It really is a fun, beautiful, and transformative device that will only get better.