“Apple’s iDay will put a $200 million revenue ka-ching on the end of this quarter,” Scott Moritz reports for TheStreet.com.
“The temps are trained, crowd control measures are in place and the stage is all set for Friday’s debut of the huge iPhone. If Apple can pull it all off, this most orchestrated of product introductions should manage to move nearly 400,000 phones out the door on the first day,” Moritz reports.
“Follow this math: There are 162 Apple stores and 1,800 AT&T shops — so exactly 1,962 sales outlets will be pushing the iPhone,” Moritz reports. “The current rumor is that each store is being rationed somewhere between 100 to 250 phones.” Sales will begin at 6pm and end at 10pm local time across the U.S.
“All the campers, long-line sitters and the rest of the willfully determined soon-to-be iPhone owners will likely clean out the shelves in the allotted time. That, of course, assumes that each sale takes 10 minutes or less, and that each store has at least eight clerks ringing the register,” Moritz reports.
“So with 1,962 stores and let’s say 200 phones per store, Apple stands to sell some 392,000 iPhones, I can now reveal,” Moritz reports. “With each phone selling for an average price of $550, Apple stands to take in $216 million in revenue on the evening of June 29. And that’s not including online sales.”
Full article here.
MCCFR said: “…Sarbanes/Oxley-compliant method…”
I know about SO, but this is pretty much where you lost me. However, you conclusion is probably right. It seems to me that the iPhone is Apple positioning itself for the day when iPhones are essentially the high end of the iPod line. This first foray is about establishing themselves in the market and learning the game. There will always be iPods without the phone, browser, etc, but it is clear that there is going to be serious competition from cell phone makers in music player market in a couple of years as flash memory of suitable size to compete with the largest capacity iPods. In that sense, Apple would not necessarily expect huge financial returns on iPhone immediately there is probably a long term plan to prevent loss of music player market share.
Note: I know the iPhone in its current incarnation is much more than just a phone superglued to a Nano, but it seems like a fairly good bet that Apple is in part preparing for the day when smart phones have serious potential as music players. Yes, know that many phones already do this, but until they hold at least 40 GB, they are not a threat to the larger iPods.
When the heck is AT& T going to announce dataplan subscription rates and details for this thing?
It’s almost at the point it’s going to be a joke if they don’t do it by tomorrow.
I hope the iPhone doesn’t become the new Wii, i.e. phenominally popular, impossible to get.
This analysis is pretty good. I’d assume that the larger Apple and AT&T stores in locations like New York, San Francisco, L.A. and Chicago would get about 3 to 5 times the average number of phones cited above, so anywhere between 300 and 650 iPhones.
I’d guess then that the smaller stores would get anywhere between 30 and 50 phones each. Assuming that phones are rationed to less than 5 per person, I’d guess you’d need to be at least the 10th person in line to be guaranteed a phone at smaller stores.
I heard on the radio over the weekend that the AT&T stores were getting 20 (TWENTY!) iPhones each on Friday. This can’t be true. There will be riots.
There will be riots.
And if anyone doesn’t think that’s not been factored in as part of the Steven P. Jobs/Phillip Schiller masterplan to garner as much TV news time and press column inches as possible is underselling Cupertino’s Dr. Evil and Number Two.
I’ll give you even money that if you were track the source of last weeks “AT&T manager’s working with local law enforcement” story and today’s “iPhone stocks arriving under armed guard” story, you’ll find a ‘black’ PR company that has no discernible links to Cupertino, but whose invoicing would reveal billings to one of Apple’s accredited agencies.
I had read (rumor) that the AT&T stores would have made available to them one million phones for all locations total.
I guess the most important thing is how many will be available for sale on Friday. I hope they don’t run out!!!
whoever is the analyst that wrote this one up maybe should have done 2 minutes of homework. Go to a Cingular/AT&T store. notice how none of the lil billies working the desks have very big smiles on their faces. Why? cause they make comission on their sales and guess what from what my friend who works at one of these places told me, At&T won’t be carrying iphones. so the sales will actually be limited to the 162 apple stores and internet sales. Think about it, you honestly think apple could supply almost 2000 stores with enough phones right off the production line. Apple dosn’t typically stock pile a product before releasing it, if you can remember it took two-three months for the high end first generation dual g5 steel case blah blah to reach consumers because some ass at some wealthy college decided to make one big L337 computer room network whatever the hell they were pretended to do with it.