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Apple debuts three new iPhone ads (with video)

Sunday, June 3, 2007 · 7:50 pm · 112 Comments

Apple today launched three new iPhone ads on U.S. network television:

Never Been an iPod:

How To:

Calamari:

Higher quality versions via Apple.com:
• Never Been an iPod
• How To
• Calamari

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Comment Feed

112 Comments

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Petey

Monday, June 4, 2007 - 2:53 am · Reply

re: “while you hold the steering wheel…”

Clearly you don’t know the meaning of the word or.

“Oh, you mean I can’t use my bluetooth earpiece and say “Cal Mary?” nor “Read my email” ?”

Sure which hand did you put that on your ear with? Unless you’re a major geek and are going to wear it all the time.

Sure, wander around in public appearing to be saying saying “Kill Mary, Kill Mary now” looking like you’re talking to yourself.

—-

FSCK OFF.

You clearly have never used a phone with voice calling or a speaker phone or ear piece.

Welcome to the modern age!

Do you honestly think that Apple would spend millions $ on developing the iphone without a standard and basic feature as voice calling????

I have been using it for years in my car – you dont need to touch the phone.

Get with the program!
Mr. Reeee

Monday, June 4, 2007 - 4:46 am · Reply

Great ads!

They make me WANT one!

Now if only Apple could manage to cook up some ads showing Mac OS X! Just show someone USING a Macintosh! Forget the Mac is better (we all KNOW it IS) stuff, just show a Mac actually doing things that everyone does!!!

Simple. Elegant. Straightforward.
Macintosh: It just WORKS!
Macaday

Monday, June 4, 2007 - 4:53 am · Reply

@ iMaki

You must be really, really deaf dumb and blind. The answer to your question is….drumroll…..29th June.

Got to laugh.
makemineamac

Monday, June 4, 2007 - 5:11 am · Reply

This is just so frigging amazing. I bet they sell far more than they expect to even with the contract requirement.

And the ads I bet are still brilliantly understated, despite all the functionality they show off, and once they open it up to developers later in the summer, that will really sound the death knell for the vast majority of cell manufacturers. This is going to be very difficult to duplicate as many a poster has said.

And yeah, older guys like me are going to want one, but so are all kinds of other people. I’m thinking teens as well – the market will be far bigger than they think it is.

I’ve always loved the US, and I wish more than ever right now that I was going to be able to share in this great event on the 29th. Damn!

Apple. Exciting, Original, Best User-Experience Stuff. Ever.
As Usual.

Hope you guys enjoy, the rest of us will be living vicariously through you for the time-being.
MCCFR

Monday, June 4, 2007 - 5:30 am · Reply

Now if only Apple could manage to cook up some ads showing Mac OS X! Just show someone USING a Macintosh! Forget the Mac is better (we all KNOW it IS) stuff, just show a Mac actually doing things that everyone does!!!

I was just saying the same thing to my partners, but then a funny thing struck me – the phone is the advert for OS X.

If iTunes/iPod has caused a halo effect – which appears to be the case given the way Apple’s computer sales has been outpacing the industry as a whole for several quarters, iPhone – which is far more richly interactive than an iPod – is going to be a far more impressive catalyst.

So not only is iPhone going to have the effect of increasing the user base of OS X/Safari by itself (I’d bet that Apple will sell 16 million by the end of 2008, and a further 30 million by the end of 2010), but it will also contribute to the switcher phenomenon.
The Batman

Monday, June 4, 2007 - 6:32 am · Reply

see – this is what I always thought Mac ads should be like. Just showing the world how easy you can do things. How quickly you can connect a camera, drag pics off, and create a book or website or something.
LTR

Monday, June 4, 2007 - 7:55 am · Reply

Nice but way to make my erection go down with that “Use requires minimum 2 year activation plan” disclaimer at the bottom.

use requires NEW TWO YEAR AGREEMENT???

Which is different from the other cell providers? Perhaps a four year plan would be better?

If you want shorter terms, let Apple know. They’ll listen.
Jeff

Monday, June 4, 2007 - 8:13 am · Reply

The last video shows the true power of it!
MacSucks...

Monday, June 4, 2007 - 8:30 am · Reply

Idiots… People using cellulars while driving has 3000% more chances to make an accident on the road. With that piece of useless thing, the numbers of car crashes will go up madly. We dont want a radio, movie player, maps and useless sh!t like that, I WANT A GOD DANM PHONE. Macs are just useless, face it, that shit will be sold for what? 500$ for a easy scraching phone since it a touch screen, 95% useless apps, crappy design as always. Well not suprising since its a Apple.
Thomas

Monday, June 4, 2007 - 8:44 am · Reply

Based on many of the comments I have read here, MDN readers must be mostly grade-schoolers.

Grow up!
Basics

Monday, June 4, 2007 - 9:03 am · Reply

“Do you honestly think that Apple would spend millions $ on developing the iphone without a standard and basic feature as voice calling????”

So for you, the phone touch interface is going to be useless and you’re going to use your phone just like a $49.95 razr? Great.
MacFreak

Monday, June 4, 2007 - 9:03 am · Reply

Idiots… Nice start.
People using cellulars while driving has 3000% more chances to make an accident on the road. That’s all phones. Don’t forget eating, putting on makeup, getting high, sex (alone, with a partner or a group) and many other distractions.
With that piece of useless thing, the numbers of car crashes will go up madly. <As you said, “idiots.”</i>
We dont want a radio, movie player, maps and useless sh!t like that, I WANT A GOD DANM PHONE. Then buy one. (Pssst. The iPhone doesn’t have a radio.)
Macs are just useless, face it, that shit will be sold for what? 500$ for a easy scraching phone since it a touch screen, 95% useless apps, crappy design as always. Well not suprising since its a Apple. Then don’t buy one.

See how easy that was? Don’t be so “suprised.”
bizarro ballmer

Monday, June 4, 2007 - 9:03 am · Reply

Nice to see a demonstration of the iPhone and not an artsy iPhone add. Shows a little of what it can do…. I so want.
Hanover

Monday, June 4, 2007 - 9:05 am · Reply

One of my all time favorite songs is “Carolina” by the Charlie Daniels Band… Which has the following line in it:

“Christmas always seemed so far away…”

Which has to go down as the most profound six word expression ever uttered.

June 29 always seems so far away.

Hank
MikeR

Monday, June 4, 2007 - 9:07 am · Reply

I can’t believe people are complaining about a 2 year contract. Here in the USA phone companies have required a new contract everytime you upgrade a phone. The only way to avoid that is to buy the phone through a 3rd party (Cingular or T-Mobile only).

I just wish I had a use for all the features. I’ve saved the money but can’t see buying something I don’t need. I’ll get a new non-phone and an airport (get my new MPB up to n standard instead.
MacFreak

Monday, June 4, 2007 - 9:09 am · Reply

“Which has to go down as the most profound six word expression ever uttered.”

Unless you’re not Christian. Just saying. (I know what you meant.)
AP

Monday, June 4, 2007 - 9:37 am · Reply

I see one fatal flaw with the iPhone. You cant use its iPod feature on an airplane without turning on the phone. Hence, it is worthless to frequent travelers. I would stick with a regular iPod and save yourself a bundle.
OnlyMacs

Monday, June 4, 2007 - 9:39 am · Reply

Unless it has ability to synch to an Exchange Server, it has no value to me or anyone in business. Nice expensive ipod, which, of course, I’ll buy for personal use. My BlackBerry stays, despite it’s foibles.
OBill-Wan Kenobi

Monday, June 4, 2007 - 9:46 am · Reply

Funny…Microsoft puts their newest technology on a table top. Apple puts it in your hand.
Tre

Monday, June 4, 2007 - 10:35 am · Reply

…. For those who want to wait for version 2.0….

DON’T WORRY!

By the time supply catches up with demand for the iPhone, revision 2.0 will already be here..

This thing is gonna be harder to get than Nintendo Wii..