“Dell plans to begin selling desktop PCs in Wal-Mart stores this weekend, the first move in a major departure from its decades-long sales strategy,” Steven Musil blogs for CNET.
“Wal-Mart plans to sell the Dimension E521 in more than 3,000 retail locations in the United States, Samir Bhavnani, research director at Current Analysis West, told CNET News.com,” Musil blogs. “‘Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products,’ Bhavnani said.”
Full article here.
[Thanks to MacDailyNews Reader “Scott R.” for the heads up.]
MacDailyNews Take: Uh, Dell, are you sure that’s really a good idea? How is giving customers a chance to touch and feel Dell’s commodity-grade products supposed to increase sales of Dell PCs? Seems like it would do the opposite. That said, Wal-Mart and Dell seems like the perfect “left side of the bell curve” marriage. PCs sold to people who don’t know what they’re buying by people who don’t know what they’re selling. Mouthbreathers rejoice!
