“I got my first look at the Apple TV device the other day, and I have to say I liked what I saw. But it’s unlikely I’ll buy one anytime soon,” Arik Hesseldahl writes for BusinessWeek.
“I’ve argued with myself about whether I want to buy one, and right now I’m leaning toward holding off, for a variety of reasons. To begin with, there’s the inconvenient fact of my TV habits. I’m loyal to one, maybe two shows at a time. I loved The West Wing on NBC, and have in the last few years gone mad for Battlestar Galactica on the Sci Fi channel, and just recently lamented the end of Rome on HBO,” Hesseldahl writes.
“Of those, the only one I have any experience watching in a downloaded format is Battlestar… I can’t imagine going to the trouble to buy and set up an Apple TV, especially for just one show. Purchasing the device makes much more sense if you buy lots of video content from iTunes,” Hesseldahl writes.
“Many people apparently do. Last month Apple disclosed that it has sold some 50 million downloads of TV shows and 1.3 million movies,” Hesseldahl writes.
Apple TV “needs to do more than it does now—which Apple has already admitted. Its plans for accounting for Apple TV revenue over two years indicates that Apple has some big plans for updating the device with more capabilities through software updates over time,” Hesseldahl writes.
Full article here.
5 Day Most Commented