“A sales brief sent to AT&T retailers, leaked by the Boy Genius Report, should put an end to eBay auctions for pre-sale models of the Apple iPhone,” Philip Elmer-DeWitt blogs for Business 2.0.
According to the memo:
Sales of the iPhone will be on a first come, first served basis. No wait list names will be taken and NO pre-selling is allowed.
“It means that sales staff at Apple and AT&T retail stores will have to bear the brunt of the chaos expected when the device finally does become available,” Elmer-DeWitt writes.
Full article here.
Full AT&T memo via the Boy Genius Report here.
[Thanks to MacDailyNews Reader "zerO" for the heads up.]
Get ready for massive lines, camping out, etc. out the wazoo at Apple and AT&T retail stores and, as we’re sure Steve Jobs planned, the attendant free publicity from widespread media coverage of the iPhone launch chaos!
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