comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for April 2007.
“Events like the pet food recall, which affected millions across the nation, demonstrate how powerful a medium the Web has become for disseminating important information,” said Jack Flanagan, executive vice president of comScore Media Metrix, in the press release. “Ten years ago, an event such as this could have been even more problematic if the millions of potentially affected consumers were not able to quickly and easily access information vital to their pets’ safety and well-being.”
As the top-gaining property in April, FDA.gov saw traffic surge 72 percent to 4.6 million visitors as numerous consumers sought information on the pet food recall. The Nestlé property also experienced significant gains in April, up 34 percent to 4.7 million visitors, driven largely by traffic to the Purina Web site.
Apple Inc. was the #4 web property (Yahoo! Sites #1) by percentage change in unique visitors, up 42% over March 2007’s 27,317,000 unique visitors with 38,789,000 unique visitors in April and the lucky #13 web property overall (U.S. home, work and university Internet users).
More info in the press release here.
Douglas A. McIntyre, a partner at 24/7 Wall St., thinks “the iPhone as the probable driver of new traffic. And why not? The anticipation of the phone, which is scheduled to go on sale in June, has stirred a tsunami of press attention. Apple’s website traffic may be another indication that the product launch create[d] more demand that is expected.”
Full article via BloggingStocks here.
[Thanks to MacDailyNews Reader “RadDoc” for the heads up.]
In response, Apple will announce a new partnership:
The Purina Mac Pro Plan.
hmmm…. increased traffic leading to increased market share? maybe
Increased interest in everything Mac and iPod (and iPhone), leading to increased traffic to apple.com, leading to increased Mac market share. There’s no “maybe” about it…
It’s more likely that the increase for Apple is all of us checking for hardware updates everywhere we go everytime we get a chance 🙁
Holy URL, Batman, Apple’s bigger than porn!
If you click on the apple in the apple.com homepage you are taken to Steve Jobs Myspace page.
Ahem… Apple IS porn; techno-porn that is.
There’s an expensive kitchen-porn cook tools shop near me that pulls the ladies in like flies …
Mac OS X has a dashboardadvisory deamon that contacts apple.com a few times a day.
Multiply that by how many users of Mac OS X on the internet and you get highly inflated figures.
Dirty Apple
…them we just keep thinking how the next hot product migth be….maybe a new printer that works without software or airdisk for ipod via airport extreme,or even a new apple camera compatible with iphoto and aperture;let´s just wait and see.
mac’s rule
What rule? Do unto others?
The halo effect is just way bigger than we imagined, combined with Apples ducks all lined up in a row, Apple store experiences, a great visionary, and Micro$oft shooting themselves in both feet. Will the stock grow this week the way it did last week, I wonder?
That was just me, y’all, looking for an upgrade to the Mini. Constantly.
(mabe now-reload, maybe now-reload, mabe NOW-reload)
DirtySecretTeller:
“Mac OS X has a dashboardadvisory deamon that contacts apple.com a few times a day.
Multiply that by how many users of Mac OS X on the internet and you get highly inflated figures.
Dirty Apple”
One major problem with your little “theory”…
Check the amount of time people spend on the website and how many page click throughs.. I’ve seen figures for this before, and Apple’s website not only gets huge volume of visitors its insanely high for length of visit as well. The length of time someone spends at your website is called “stickiness” and Apple steamrolls over the competition with this statistic.
ron.. oh the irony.. who spells “no one” with a hyphen? Certainly not very common. I did look it up so it is in the dictionary that way..
I just did a Google fight of the 2 terms and apparently Google doesn’t parse out the 2 forms of the word, and they both had 214k links.
Hmmmm “ron” post got abducted by aliens or something? Oh well, or maybe I was hallucinating..
McIntyre’s blog is lame. He has been putting down Apple’s stock for a while. The article calls him a “partner”, as if he were in some investment bank, but he’s just a no-nothing blogger.
“What does this mean. Does no-one proofread any more?”
[ahem] Perhaps you might consider replacing that period with a question mark… I’m just saying. It’s either irony or just damn laziness; I’m not sure which.
Uh, MDN, you want to tell us something about the phantom Ron post that you just snatched away? What does someone have to do to get nixed around here?
MDN doesn’t like proofreaders. Sorry about the missing question mark. Delete this please.
Shogun, it wasn’t MDN..
ron forgot to wear his tin foil hat.
Was his own dumb fault, really.
Ah, Ron, I was too hard on you, bro. Jus’ Monday morning blues… No hard feelings;
I’d say that people’s positive Window’s Vista experience drives them to check out Apple.com.
Or maybe it’s their wonderful experience with XP and thought of having the same, if not worse, experience with Vista that drives them to apple.com.
I know that’s the case with several people I know who are DONE with Windows and want a computer that just works.
“Is it possible?” they ask.
Yep, just get a Mac.
No-one has been spelt with the hyphen for many more years than it has without the hyphen.
The reason it may appear strange is because the collective memory of Americans doesn’t go back far enough, whilst to-day’s personal, immediate printed-word contact around the world since Al Gore invented the interweb makes the phenomenon occur much more often.
@ Twilightmoon. YOU fool! have you not read my link about Google?