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Apple blasts away at Microsoft’s Windows Vista in new ‘Get a Mac’ ads

Monday, May 7, 2007 · 11:05 pm · 101 Comments

Apple today debuted three new “Get a Mac” ads on their website (not the ad we featured earlier today, which we are calling “Drivers,” which has not yet made its appearance on Apple’s website.)

Two of the three new ads take dead aim at Microsoft’s Windows Vista and the third features an Apple Retail Store “Mac Genius.”

Apple “Get a Mac” Ad: Choose a Vista:

Apple “Get a Mac” Ad: Party is Over:

Apple “Get a Mac” Ad: Genius:

Higher qualities and larger sizes available via Apple here: http://www.apple.com/getamac/ads/

[Thanks to MacDailyNews Readers "Chuck" and "RadDoc" for the heads up.]

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Comment Feed

101 Comments

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Reality

Monday, May 7, 2007 - 11:08 pm · Reply

Smell the Mac desperation. Vista installed base already exceeds Apple’s entire installed base.
R

Monday, May 7, 2007 - 11:09 pm · Reply

Such a different approach from a few years ago.
rsbell

Monday, May 7, 2007 - 11:09 pm · Reply

Sweet. Actually better than the latest ads..
Zune Tang

Monday, May 7, 2007 - 11:11 pm · Reply

That’s not funny.

Your potential. Our passion.
Yawn

Monday, May 7, 2007 - 11:13 pm · Reply

“Smell the Mac desperation. Vista installed base already exceeds Apple’s entire installed base.”

Ford sold more Mustangs last year than Ferrari has sold of any model for a decade.

What’s your point??
FactChecker

Monday, May 7, 2007 - 11:13 pm · Reply

Reality,

The response to your comment is here:
By its very nature Wintel cannot be the best – SteveJack

BTW, Vista hasn’t exceeded Mac, yet, either (source: Net Applications).
eMax

Monday, May 7, 2007 - 11:17 pm · Reply

Very nice..
Cubert

Monday, May 7, 2007 - 11:17 pm · Reply

I think they are cute!
Damacles

Monday, May 7, 2007 - 11:18 pm · Reply

Don’t forget, Reality, if installed base = true quality, McDonald’s makes the finest hamburger in the world.

The truth is Mickey D and MicroSloth have more in common than one might think, and that is . . . THEY”RE CHEAP AND ON EVERY CORNER.

Long live underestimating the taste (and needs) of us, the American public. Sell it cheap and we will come!
Rusty Gates

Monday, May 7, 2007 - 11:18 pm · Reply

Even I know that Windows=Windows=Windows. Vista, 98, ME, it’s all the same. It’s the business model that “sold” Vista to the world. Just because it replaces something new doesn’t mean it’s better.

New diapers replace old. In such a case, change is good. But, in the end (no pun intended), it’s still a diaper– fancy velcro or pin. It’s smelly. Low tech. Useful to a degree. And not the sort of thing you’d give as a gift, unless of course, you have issues.

Hey Reality, maybe that’s what you smell. Wanna’ gift?
Michael

Monday, May 7, 2007 - 11:19 pm · Reply

Reality,

And now for some actual reality:

Operating System Market Share for April 2007:
Mac OS- 6.21%
Windows Vista – 3.02%

Via: Net Applications

Don’t worry. Even though the piece of shit isn’t yet even halfway to Mac, there are more than enough mouth-breathers to take it to #1 soon enough. Ahh, the pride you must feel.
Reality

Monday, May 7, 2007 - 11:21 pm · Reply

“Ford sold more Mustangs last year than Ferrari has sold of any model for a decade.”

That would have some relevance if the Mac were a Ferrari like machine. A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang.
MacDude

Monday, May 7, 2007 - 11:22 pm · Reply

FANTASTIC ADS!!! The “Choose A Vista” ad may be the best one yet!! (Funny, there’s a Ford advertisement on this page.)
Reality

Monday, May 7, 2007 - 11:25 pm · Reply

“Operating System Market Share for April 2007:
Mac OS- 6.21%
Windows Vista – 3.02%”

Net applications is not know for their accuracy.

But even using you statistics, Vista has already exceeded in a few months all Intel Macs ever sold, and is edging up on all PowerPC Macs ever sold.

As I said, desperation.
Sam

Monday, May 7, 2007 - 11:25 pm · Reply

Customer to a Genius: “What’s the biggest pain in the ass in the whole Apple Store?”
Mac Genius: “That’s easy! Senior Assistant Store Managers!”
twilightmoon@mac.com

Monday, May 7, 2007 - 11:30 pm · Reply

Reality must have a lot of time on his hands to come trolling in Mac boards.. hmm.. note I’m not trolling in Windows boards..
Connor MacBook

Monday, May 7, 2007 - 11:31 pm · Reply

Vista installed base already exceeds Apple’s entire installed base.

That’s okay. Mac users are more likely to have actually made a conscious, informed choice of operating system.
Reality

Monday, May 7, 2007 - 11:42 pm · Reply

“actually made a conscious, informed choice of operating system.”

Clearly not, since all the smart money goes with Windows. A conscious choice maybe. Informed – unlikely.
Teflon

Monday, May 7, 2007 - 11:43 pm · Reply

Quote Reality: “A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang.”

A better analogy is that Vista is a Pinto and Mac is a BMW!
AppleGuy

Monday, May 7, 2007 - 11:44 pm · Reply

@Reality -

Nothing you say changes the fact that Vista is a POS.

Deny or Allow?
Reality

Monday, May 7, 2007 - 11:46 pm · Reply

“A better analogy is that Vista is a Pinto and Mac is a BMW!”

Yes, because Pintos and BMWs contain exactly the same internal components – Not.

PCs and Macs are so similar that the Camaro/Mustang analogy holds.
Steve

Monday, May 7, 2007 - 11:49 pm · Reply

++++

+++++

Macs are a Lexus and PCs are a Pontiac

++++
Reality

Monday, May 7, 2007 - 11:54 pm · Reply

“Macs are a Lexus and PCs are a Pontiac “

A Lexus is just a prettied up Toyota and a Pontiac is just another GM car like a Chevy. Good Analogy.
Xavier

Monday, May 7, 2007 - 11:55 pm · Reply

These are some of the funnier ones. Notice, though, I’m pretty sure in the beginning of “Party’s Over” Mac’s voice is changed to someone else’s.
Jesus

Monday, May 7, 2007 - 11:57 pm · Reply

That would have some relevance if the Mac were a Ferrari like machine. A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang.

Look, I can pull analogies out of my ass too!

Mac is like a … worm, and Vista is, uh, an antelope. YEAH, so, uh, VISTA ROX!