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Roxio’s Crunch to convert video for Apple TV, iPod and iPhone

Thursday, May 3, 2007 · 11:16 am · 32 Comments

“A new video conversion application on its way from Toast creator Roxio aims to simplify the process of taking digital media files and converting them to formats optimized for Apple Inc.’s Apple TV, iPod and iPhone devices,” Katie Marsal reports for AppleInsider.

Marsal reports, “The $50 software, dubbed ‘Crunch,’ will include support for native QuickTime file formats such as DV, AVI, and MOV, in addition to non-QuickTime file formats like DivX, MPEG-2 and DVD-Video.”

“‘Crunch is a one-stop shop for all of your video conversion needs,’ company representatives said during an exclusive preview of the new application in San Francisco on Tuesday,” Marsal reports.

“Roxio, a division of Novato, Calif.-based Sonic Solutions, said it plans to formally roll out the software next Monday as an electronic software download for U.S. customers via its website. Retail boxed versions and European availability are expected to follow shortly,” Marsal reports.

Full article, including screenshots, here.

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Comment Feed

32 Comments

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Danger Frog

Thursday, May 3, 2007 - 11:19 am · Reply

Yeeeeessssssss!
John Williams

Thursday, May 3, 2007 - 11:22 am · Reply

Now if only Roxio would release Cinnamon. Then I could have in my dock Cinnamon, Toast, Crunch.
andy

Thursday, May 3, 2007 - 11:28 am · Reply

so…they rebranded popcorn?
TowerTone

Thursday, May 3, 2007 - 11:28 am · Reply

Isn’t VisualHub half that price?
pr

Thursday, May 3, 2007 - 11:30 am · Reply

Harriett,
I sincerely hope you are joking. Otherwise, please confine your commentary to relevant issues on this forum. Despite the behavior of some, there are many, many places on the web where people can share their political views. This is news and commentary site about the Mac. Can we all just please stay on topic?
<obligatory Mac comment</b>
I’ve just installed the new CS3 Design standard package from Adobe on my 17″ Macbook Pro…it’s going to take some getting used to… but so far it’s fast, and works seamlessly. The older software, running under Rosetta was getting to be a real pain.
If you have an intel Mac…don’t hesitate to upgrade. It works.
aldebaran

Thursday, May 3, 2007 - 11:31 am · Reply

How exactly does Roxio’s Crunch differ from the VisualHub conversion tool from Techspansion which only costs $23.32? VisualHub converts to and from nearly every video format to iPod/AppleTV, PSP, DV, DVD, TiVo, AVI, MP4, WMV, MPEG and Flash.
pr

Thursday, May 3, 2007 - 11:33 am · Reply

Ok..so Harriet’s post was deleted…THANKS! and now I’m the one off topic..jeez..

Crunch looks GREAT…I’ve used Roxio software for a long time and it’s generally high quality stuff. This looks to be a great one and well priced.
oh my

Thursday, May 3, 2007 - 11:33 am · Reply

whos harriett ?
Realista

Thursday, May 3, 2007 - 11:52 am · Reply

$50 for something that one or two open source tools can do for free (or a small donation). And that without the punitive upgrade path typical of Roxio apps.

Thanks but no thanks.
Manuel

Thursday, May 3, 2007 - 11:59 am · Reply

GWB is great!
Gary

Thursday, May 3, 2007 - 12:04 pm · Reply

At least someone is putting some tools out there that make things better for the Mac users. Rock on Roxio!
a friend

Thursday, May 3, 2007 - 12:09 pm · Reply

Crunch seems pretty dull. Convenient, but that’s it. So let’s bring back Harriett with some more off-topic posts to liven things up around here.

Come on, Harriett!
rob

Thursday, May 3, 2007 - 12:10 pm · Reply

I just bought VisualHub the other day, it works OK, but it doesn’t seem to recognize chapter markers and when I put a .jpg in for artwork, it shows fine in iTunes, but in Front Row, it previews the movie? Not sure if that is VH, or something I am not doing right in iTunes.
makemineamac

Thursday, May 3, 2007 - 12:12 pm · Reply

I also fail to see the difference between this and Visual Hub. Is there one? It’s not like it’s going to be able to do the conversion piece four times as fast or anything, so is it the interface?

These guys are late to the party and want twice as much money for the beer…
the other steve jobs

Thursday, May 3, 2007 - 12:23 pm · Reply

biggest problem?

no FFMPEG encoding.

QT has issues transcoding h.264 to mpeg-2.

And when i say “issues”, i mean, a 1 hour video took 14 hours to convert to mpeg-2 (for a DVD) with QT vs. 15 minutes using FFMPEG to do it in VisualHub on my quad 3.0 MacPro.

VisualHub is sick nice and its always being improved… as soon as they add in batching jobs (you can transcode 50 videos with the same settings, but only 1 set of settings at a time) – it will be perfect.
MacDust

Thursday, May 3, 2007 - 12:38 pm · Reply

I doubt Crunch does this but Visual Hub is works with Xgrid, to use your other computers on the network to take some of the CPU load.
Jim - TIV

Thursday, May 3, 2007 - 12:46 pm · Reply

Dang, I missed Harriet? I gotta get up earlier.

MDN word is Music, as in I work in music and am up way too late at night to keep up with the early bird posts.
LordRobin

Thursday, May 3, 2007 - 1:00 pm · Reply

Didn’t know about VisualHub. Looks sweet.

Well, it looks like the one excuse I have not to get an AppleTV just went away.
Dasgeek

Thursday, May 3, 2007 - 1:08 pm · Reply

When I got my AppleTV I was disappointed to find the limited video format support. I research and found VisualHub. It is great. I wish more people where aware of it. It is a must have program for anyone converting popular internet formats for use on a Mac, iPod, or AppleTV.
awesome

Thursday, May 3, 2007 - 1:15 pm · Reply

Hey , I love this site.

I wnt software for finding a girl…
john

Thursday, May 3, 2007 - 2:33 pm · Reply

Yup, they re branded popcorn and want everyone to pay for it all over again. Roxio loves squeezing every penny out of its customers charging ridiculously high prices for there upgrades.
Less is More

Thursday, May 3, 2007 - 3:01 pm · Reply

…I wnt software for finding a girl…

Won’t find it here. They delete girls here [Harriet].
Twisted Mac Freak

Thursday, May 3, 2007 - 3:06 pm · Reply

Is it packed with peanuts? And what the hell is nougat, anyway? Not what they tell you. What it REALLY is. I want to know.
Twisted Mac Freak

Thursday, May 3, 2007 - 3:11 pm · Reply

“software for finding a girl”

I’m not sure but I think you can find a few bargains on eBay. The last time I looked they were all named Meg. Weird, huh?

Also, I think Madeleine Albright is still available for downloading from Kidnappster. They just ran out of Lucy Liu. I had a coupon somewhere.
PzKpfW

Thursday, May 3, 2007 - 3:12 pm · Reply

Do any of the video converters work with DVDs created with iDVD?
For when you no longer have the iMovie files you created it with in the first place.