Apple Store“The addressable market for Apple’s iPod digital music players is so broad that the company will handily eclipse the 350 million unit sales milestone achieved by Sony with its Walkman players during the 80’s and 90’s before the first signs of fizzle set in, researchers at JMP Securities say,” Slash Lane reports for AppleInsider.

Lane reports, “Ingrid Ebeling, an analyst at the firm, made the comments in a research note distributed to clients on Wednesday [wrote], ‘During Sony’s 15-year reign with the Walkman, the company sold over 350 million units, and we believe that Apple’s addressable market over time will exceed this number given the upgrade and replaceable nature of iPods as well as the overriding trend of consumers’ increasing use of digital media… The net takeaway is that this is a product category that is far from saturated, and we believe well over 500 million units will be sold before the product category hits maturation.'”

Lane reports, “In her note to clients, Ebeling also remained bullish on he prospect of Apple TV emerging as ‘a sleeper hit,’ saying checks indicate that the $300 wireless media hub is off to a strong start. ‘So far, reviews have been generally positive, and we believe our forecast of 1.1M units through [fiscal 2008] could be conservative, representing only 2 percent of the broadband Internet households in the US,’ she wrote.”

Full article, with comments regarding Mac sales, here.

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