Apple TV ships

Apple Store“After an initial delay, Apple TV finally may be on the way,” Priya Ganapati reports for TheStreet.com.

Ganapati reports, “Many Apple customers report that their credit cards are finally being charged for the product, a sign that the company just might meet its deadline of ‘mid-March.'”

“Apple had indicated that TV orders would likely ship on March 20,” Ganapati reports.

Ganapati reports, “Though Apple TV has been overshadowed by the iPhone, which was also unveiled at Macworld at the beginning of 2007, the set-top box could offer a significant boost to the company’s fortunes.”

Full article here.

MacDailyNews Note: Since Tuesday, multiple MacDailyNews readers also have reported having their credit cards charged for their Apple TV orders. Apple customer service says that credit cards are only actually charged when the product is “ready for shipping.”

Related articles:
Solution providers expect Apple TV to be hot seller – March 15, 2007
Apple TV could help kill traditional TV ads – March 14, 2007
Apple TV manufacturing ramp up to begin as early as today – March 12, 2007
Why Apple TV is more important than iPhone – March 12, 2007
Apple TV concept may eventually catch on with consumers – March 12, 2007
Apple CFO talks Apple TV, iPhone, Leopard and retail (link to full transcript) – March 07, 2007
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006

40 Comments

  1. According to Apple my order hasn’t shipped yet…. also there was a pending bank transaction from Apple yesterday but it never completely processed and was never debited from my account.

    What kind of headline is this? Apple TV ships? not so much.

  2. Lets see what the naysayes have to say in the future

    Well, hey, if your cup of tea is buying video after video off iTunes so you can watch via AppleTV, have a blast. I can’t imagine enjoying that. If AppleTV continues to be a huge seller after the early adopters snap it up, I guess that means people love buying sub-DVD quality video. We’ll see.

  3. If we think that Apple TV will only provide the functionality that we’re aware of today, I think we’ll soon be proven very wrong. This is surely a very strategic product, and to think it’s as limited as many believe, is to not understand Apple Inc.

  4. I like the Coverflow music interface on my TV in my living room, but $299 is too expensive for that. If I could download 720p movies with DTS surround sound, then I’d be all in. I’d rather have this than a Blu-Ray/HD DVD machine.

  5. LordRobin wrote on Mar 15, 07 – 04:14 pm:”…I guess that means people love buying sub-DVD quality video. We’ll see.”

    Seeing as how the ITMS video comes out 6 months earlier than the DVD and in far better quality than I get on cable, you bet I’d rather watch that. But I guess there are also the people that want to wait 6 months or watch sub-iTunes quality video with commercials.

  6. It’s all about Podcasts.

    Why watch NBC Nightly News on tv with commercials when you can watch it on Apple TV anytime you want w/o commercials via Podcast? Now, think about all the other possibilities……and who says they can’t stream from iTunes for live events in the future, up the quality, or even gaming…..lots of possibilites

  7. Yeah, AppleTV is very compelling to me just yet, and I won’t be buying one anytime soon, but I would be dense to think that Apple doesn’t have a plan for this thing to provide much more than what we currently do.

    I think in the future people who slam the AppleTV currentlt will change their tune…

  8. They will sell more AppleTV’s by June than Zunes since November. Bill Gates has called the Zune a success, so how can you say AppleTV will not be a success.

    AppleTV will provide the studios with a reason to put their content on iTunes. 50 million videos sold with only computers and iPods to watch them on. When you get 100,000 – 500,000 AppleTV’s installed, they will sell more videos becuase the owners of AppleTV bought them in order to watch purchased content. iPod owners bought the hardware for their CD collections.

    AppleTV will also get podcast and other internet video content providers to make H.264 and MPEG-4 video available, if not the standard for internet downloads. This will continue to fuel AppleTV sales.

    If you notice on the Apple website if you click on iPod in the store, it says “Select your iPod” at the top. It says the same thing for AppleTV. The only difference is that there are more than one iPod model and only one AppleTV model. At least for now there is. I would suspect that they will have an 80GB model shortly.

  9. 1. It does not connect to conventional TV’s, only Widescreen TV’s (with square pixels, as that is the only type of formatted video available via iTunes).

    2. Until the box delivers direct connect from the living-room to Apple’s iTunes movie store (like it does to Apple’s movie trailers), there are barriers to getting AppleTV becoming THE tool for movie viewing.

    3. Until AppleTV delivers a rental service, millions like me have no use for it as a movie viewing tool. Some TV shows at times, but it is not nearly compelling enough for the price point for an occassional TV show.

    4. HD content. Until Apple can deliver movies in HD (presumably in 720p to start due to bandwidth to homes), it cripples the beauty of those that have HDTV’s. Those with FiOS stand a great chance to take advantage of this early on, but still leaves cable and DSL customers out in the cold (although that will slowly change).

    AppleTV has potential to deliver a knock out punch to the slow-to-be-adopted Blue-Ray and HD DVD formats, but until at least 2 of the 4 issues are resolved (rental ability, direct connect to movies from the living-room) it will be slow to sell in the millions per quarter range.

    Functionality:

    1. AppleTV should allow the user to select a movie for rental, directly from the living-room.

    2. After the user chooses a film, it then buffers (5-10 minutes), and is then ready for viewing. This easily beats driving to and from Blockbuster and not getting what the consumer wanted (all checked out), and having to return it.

    3. The price for rentals should be $3.99 for standard def, $5.99 for HD.

    4. After viewing, Apple should give the renter the option to purchase the movie, minus the rental fee. You see, it costs Apple a nice chunk of change to download the movie to the home, so financially they may want to incentivise the enduser to keep it for a discounted purchase fee, driving sales connect rates up, and delivering a few more pennys to Apple, while pleasing the studio’s sell-through rates.

    5. After five days, the rental self deletes from AppleTV’s hard drive.

    6. If purchased, the movie transfers to the users main Mac/PC iTunes library (working AppleTV in reverse of how it will act today).

    When AppleTV can deliver this ability, it will knock out HD DVD and Blue-Ray, along with any MicroSoft or 3rd party interent movie tool – easy.

    The only question is this: Will Redmond figure out that they should deliver an “M-Theater” box, which would be in the family of xBox, but not a gaming device, but a movie device? This could act as true competition to Apple, but watching how Microsoft moves, and delivers, complete packages are not in their DNA, while licensing is…

  10. @four issues

    No dolby digital sound means no sale for me. Rather buy/rent dvds. Until it equals dvd quality or better 720 hd, I’ll wait. Everyone forgets its is not 5.1 discrete sound.

  11. MDN’s a shit head for the lying headline.

    “Shipping” means an Apple TV has been selected for me, put in a box, a mailing label has been generated, and the box has been handed over to the shipping company.

    Charging someone’s credit card is not shipping.

    Idiot.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.