“The BBC Trust has given the go-ahead to the corporation’s iPlayer on-demand service, but with a number of changes including some proposed by media watchdog Ofcom,” MarketingWeek reports.

MarketingWeek reports, “Diane Coyle, the BBC Trust member who chairs the public value test steering group, says: ‘Our view is that the BBC’s new on-demand services are likely to deliver significant public value, and should be allowed to proceed, but subject to certain conditions in order to reduce the potential negative market impact.’”

“BBC management has been asked to ensure that the on-demand TV services work on all computer operating systems, not just Microsoft’s Windows XP and Windows Media Player 10,” MarketingWeek reports.

MarketingWeek reports, “The Trust’s proposals will go to further consultation, with a March 28 deadline for submissions. A final decision is expected in May.”

Full article here.

[Thanks to MacDailyNews Reader "John D." for the heads up.]
Bravo! Now, let’s see if they actually do it.

Take part in the public consultation (takes about 5-minutes): http://www.bbc.co.uk/bbctrust/consult/open-consultations/ondemand_services.html

[UPDATED: February 1, 2007: 8:45am.]