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Apple UK posts six new ‘Get a Mac’ TV ads featuring Mitchell and Webb

Monday, January 29, 2007 · 7:59 am · 29 Comments

Apple UK has posted six new “Get a Mac” TV ads featuring David Mitchell and Robert Webb from Channel 4′s ‘Peep Show‘ series.

David Mitchell is the “PC” in Apple UK’s “Get a Mac” campaign. Robert Webb is the “Mac.”

The ad titles:
• Office at Home
• Restarting
• Virus
• Trust Mac
• Tentacle
• Pie Chart

See the new ads here: http://www.apple.com/uk/getamac/ads/

Related articles:
Apple UK’s ‘Get a Mac’ campaign features Peep Show’s David Mitchell and Robert Webb – January 27, 2007
Apple Japan debuts three ‘Get a Mac’ ads – November 12, 2006

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Comment Feed

29 Comments

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UK Mac Fanboy

Monday, January 29, 2007 - 9:11 am · Reply

Great actor choices, slightly annoying they use pretty much the same script as the US Versions though. Saying that though.. Tentacle? = GENIUS!
Bill

Monday, January 29, 2007 - 9:13 am · Reply

Wonderful! These are quite a bit better than the US version!
mrmikey

Monday, January 29, 2007 - 9:14 am · Reply

Extremely good. Better than the North American ones, even if they cover much of the same ground. The Mac in these versions doesn’t come off quite as smarmy as Justin Long, maybe the Brits have taken viewers opinions to heart…

Now, let’s have a North American PC vs. British PC smackdown ad. That would be really fun!

MDN word = truth. What more to say?
Eric24601

Monday, January 29, 2007 - 9:17 am · Reply

Pie chart is the best. Tomfoolery…High jinks…Wa ha ha ha ha!
United States of Generica

Monday, January 29, 2007 - 9:17 am · Reply

‘Office at Home’, ‘Tentacle’, and ‘Pie Chart’ are the best.
Razor

Monday, January 29, 2007 - 9:18 am · Reply

I think the US ones are better, but these should still get the point across.
clyde

Monday, January 29, 2007 - 9:31 am · Reply

The only difference between the two is that in the UK version, the actors are more evenly matched in terms of acting ability and charisma. In the US, John Hodgman outclasses Justin Long.

Been a fan of Mitchell and Webb thanks to their clips on YouTube.
HK

Monday, January 29, 2007 - 9:36 am · Reply

‘Office at Home’ kinda reinforces the myth that Macs are no good for business. No way – I use my Powerbook everyday for all kind of stuff and people still say to me “You got a Mac – does that work for business?” Apart from MS Office interoperability, when they see my Omnigraffle graphics versus Visio they’re blown away…
Irish Dude

Monday, January 29, 2007 - 9:43 am · Reply

I like them. They are funny. At least he mentions the words Mac OS X in one of them.
cpbjr

Monday, January 29, 2007 - 9:43 am · Reply

pie chart’s tremendous. do like our u.s. actors better, though.
Irish Dude

Monday, January 29, 2007 - 9:45 am · Reply

HK: I was kind of thinking the same thing. The Mac doesn’t stand up for himself in that one and say that he is just as capable of doing office work.
Gandalf

Monday, January 29, 2007 - 9:54 am · Reply

Advertising

These ads are aimed at real people, advertising to IT, the business world, is completely different and is approached differently. IT buyers have different agendas, not all of them altruistic.

Think of the lack of advertised office functionality as a trojan horse, people using Macs at home take their experiences to work with them. Also pictures and movies are featuring more and more in the business world, Microsoft won round one with Plowerpoint, now it’s Apple’s turn with iPhoto and iMovie.
Toby Belch

Monday, January 29, 2007 - 10:00 am · Reply

I think the US versions have a slight edge, but there’s not much in it – I’m a Brit by the way.

The one thing that annoys me about all these ads. (U.S. and U.K.) is that they will give the computer-ignorant viewers – and that’ll be the majority – the vague impression that Macs are incapable of handling business or office-type applications.
ron

Monday, January 29, 2007 - 10:06 am · Reply

What HK wrote-times 20. Funny but not good. All my business is on my Mac.
Follower

Monday, January 29, 2007 - 10:24 am · Reply

Watching these drove home who the real star of the American commercials is. My reaction to Webb was “He is more subtle than Justin Long.” My first reaction to Mitchell was, “That’s not PC!”
British Mac Head

Monday, January 29, 2007 - 10:25 am · Reply

Well it’s nice to see it isn’t fake.

I enjoyed the ads. I can understand some people saying they prefer the US actors because it’s like when someone leaves a TV series and a new (similar) actor plays their part. Takes a bit of getting used to.

After watching “Peep show” though it feels more familiar to me than it would if I had never seen Mitchell and Webb before.

I got used to them after the second advert.

All good….

Now Apple. Get these on the telly box please

It’s about time Britain had some Mac ads again.
ByeTakeCare

Monday, January 29, 2007 - 10:31 am · Reply

Pie Chart is the best of this bunch.
Gordon

Monday, January 29, 2007 - 10:33 am · Reply

Off topic:

There’s a poll over at <http://www.guardian.co.tt> asking what your favourite operating system is (left column of the page). Why not hop over and post your vote?
ron

Monday, January 29, 2007 - 10:44 am · Reply

Yes, let’s swamp them. http://www.guardian.co.tt/
iThink

Monday, January 29, 2007 - 10:57 am · Reply

Pie Chart = excellent
The rest merely good

I’m British but think the American ads are better.
PC is too slapstick and superior, in US version he is believably hopeless with always just a hint of jealousy.
chris

Monday, January 29, 2007 - 11:14 am · Reply

My vote British, but then I like David Mitchell and I think that they made a great casting choice for this.
Wrong Again

Monday, January 29, 2007 - 12:02 pm · Reply

“PC is too slapstick and superior, in US version he is believably hopeless with always just a hint of jealousy.”

That’s the impression I got as well. As someone else stated, it’s probably because I’m not familiar with the characters, but I wasn’t familiar with the US guys either.

PC seems too unlikeable, but it’s a good ad in that it’s getting talked about alll over the place.

“The only thing worse than being talked about is NOT being talked about”
Macaday

Monday, January 29, 2007 - 12:34 pm · Reply

I prefer the US version.

PC in the UK version is too slick and decent, he doesn’t look like a number cruncher who lives in the dark…
RonnieMc

Monday, January 29, 2007 - 3:32 pm · Reply

The Apple web site has the US TV ads with German voices, too.

http://www.apple.com/de/getamac/ads/
Bandit Bill

Monday, January 29, 2007 - 5:03 pm · Reply

US PC guy likable US Mac guy unlikable
UK PC guy unlikable, UK Mac guy likable

Overall, I like the US ads better.

I’d like to see an ad with US PC guy, UK Mac guy