“Breaking news… from a long time personal friend that works in Cupertino directly with members of the elite Apple design group. Sadly, that group will never spill the beans on what they are designing, but earlier this week, one of the members of that group disclosed that Apple TV sales are absolutely through the roof, far beyond what Apple had planned,” Apple Recon reports.
Apple Recon reports, “Specifically, orders have already exceeded the original 100,000 order that Apple had placed with Inventec, and Apple is preparing to place a second order for twice that number.”
“Apple is now planning to sell over a million Apple TV devices leading up to the 2007 holiday season, and at least that many again during the Thanksgiving – Christmas period this year,” Apple Recon reports.
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
Tour of Apple’s new Apple TV (3:58):
MacDailyNews Note: Apple Recon seems to have little or no track record, so take this report with more than just one grain of salt. It does, however, seem to jive with the fact that Apple TV has recently (not currently) topped the online Apple Store top sellers list.
Related articles:
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
I ordered mine the day of the keynote (along with the new base station). Can’t wait!
yea… this site has like 3 articles, and all of them are WAY out there.
Fake Alert!
Hmmm. Will have to see how true this is with time. If it’s true, Apple has really garnered a good reputation amongst the unwashed.
Unless this baby can play Divx, Xvid etc….
Unless this baby can have a useful USB port with HDD expansion….
It’s a dissapointment
Interesting.
Now what does this thing do again? Like so many others, I was so excited about the iPhone demo that I fast forwarded through the Apple TV Macworld demo. I think I get the concept of it in principle, but why is it SO popular. Do that many people have such a pent up desire to watch their iTunes video downloads on TV? Or, is their such a pent up desire to listen to your downloaded iTunes on your TV or stereo? I have been doing that for a long time with my Airport Express. Plus, I read that it was only HD compatible? What is the wow factor that is making people run out and get this?
I’ve seen the future and it “just works”.
Apple controls the entertainment
Google controls the information
And Microsoft … just fades into oblivion
It must be raining chairs in Redmond.
Billy Ash,
This device is for the average consumer, not the geeks like us. It need to just plug in and work.
As they say in engineering, Keep it simple stupid.
Myself, yeah I’ll use a Mac connected to a TV to handle all the other video formats and special stuff I want to do. Being a geek I want all the options and variables to play with. The negative of that, my wife needs me to show her how to get to something with this setup. It’s not easy yet.
I hope that this (the apple tv) is a step towards a movie rental model through iTunes. I would think once Apple signed more movie studios it would make sense. Netflix is starting this. Apple would kill them with the setup of iTunes and apple tv.
I guess there is a sucker born every minute. I want a real solution. One that involves streaming from a media server. Not one that requires that I be logged in to my Mac at all times and running iTunes. Give us a media server with QTSS built in Apple. Give us something like Xserve RAID for the home.
And for god sakes, fix iTunes. Its just stupid that my wife and I can’t access the same location for music. If I import a CD, the music should show up on her library as well.
Come on. Maybe Apple developers should learn a thing or two about client/server software. Give iTunes a backend. It seems to me that Apple still designs apps with a single user in mind.
And one more thing, provide support for FLAC. Its quickly becoming the standard for lossless audio. Many artists are now providing their music in FLAC. Drop your proprietary lossless format Apple. Nobody uses it.
Re. the DivX / Xvid thing: has anyone been able to categorically confirm yet whether the Apple TV really won’t play those file types. It seems to me that if QuickTime – and, by extension, iTunes – will play them (obviously via installing the necessary codecs), then the Apple TV should too. After all, it’s just streaming the content from the base-computer, right?
I wonder how they will sell this to Europe. Some countries have music videos on iTunes, but smaller countries don’t have any video content available (except some podcasts). I would buy this if it would replace my dvd player and stream all kind of video/music/picture content from my computer to my tv. Now it’s too limited and I don’t need another one-feature box under my tv.
Jeff, dude lay off of the caffeine. You don’t have to have your computer on at all to watch content of of the AppleTV. That is the reason for the hard drive. You just sync what you haven’t seen yet each time you go on your computer, just like you do your iPod.
What’s really kinda goofy about Apple not including FLAC support in iTunes/iPod is that there’s no IP costs to pay for FLAC and FLAC’s libraries aren’t even GPL code, but rather BSD license, so use of the code is no more restricted than the BSD code that’s been incorporated in OS X since NeXTSTEP’s infancy.
There’s going to be a lot of disappointed people when they find out just how limited this thing is. The dedicated PC hooked up to my TV with BTV does much more, is more versatile and didn’t cost much more.
Apple TV is a start but it has a long way to go.
I agree with Billy Ash.
Many of the basic crappy dvd players, including xbox, will play other formats. I don’t believe TV should be so stripped down. But heck, as with everything else, this is version 1.0
It will be interesting to see what future versions will offer.
I initially placed an order for both Apple TV and the new Wireless Base Station. But I canceled the order (note: apple reps really worked hard at urging me to continue my order). I couldn’t see buying the first version when it is so limited. I hope future versions will offer more diversity and use.
I ordered mine last week from my usual contact at Apple and he was saying that the sales of Apple TV were phenominal.
My quoted dispatch date is 28th Feb and a delivery date of 2nd March. These are the same despatch and delivery dates being quoted to my local reseller. That indicates to me that Apple are having trouble coping with order demand.
role on 2nd March
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Jeff: You made a few valid points and then you lost me.
“Drop your proprietary lossless format Apple. Nobody uses it.”
iTS sales: 2 billion and counting. Nobody has been busy.
I think Jeff has done a real good job in pointing out some of the stupid limitations of iTunes in general.
I have the same big gripe that all authorized computers on an iTunes account should automatically sync and have content “pushed” out by iTunes when you add something new.
Yeah Jeff is right Apple.
Make iTunes work so that everyone inthe world can access my library.
Make iTV so that it can control all my house functions in addition to my TV.
C’mon, apple, when are you going to come out with a Cappuchino maker/computer so that I don’t have to get up off my fat ass when I want to spend my time bitching on MDN
“There’s going to be a lot of disappointed people when they find out just how limited this thing is.”
Flawed logic. That didn’t stop many of them from being abused by the limitations and mediocrity of Microsoft. Beside, the screams of OGG VORBIS, FLAC and “WE WANT TO BUILD OUR OWN BOXEN” come from a vocal but extremely small geek minority.
“I wonder how they will sell this to Europe.”
Dunno how, but looks like it is selling. Right now in Apple’s Finnish online store Apple TV is fourth in sales behind the red nano, regular nanos and MacBook. And we don’t get any movies or TV shows on iTS.
Yes, there are a lot of things I wish AppleTV has that it doesn’t.
I would order one right now if I had the funds.
I understand it is for the general public and not ultra techies, but I do wish AppleTV did have a progressive scan upscaling DVD player in it.
My tv only has two hdmi ports and if the AppleTV played DVDs, I could save the need for more hdmi ports.
“I ordered mine last week from my usual contact at Apple and he was saying that the sales of Apple TV were phenominal.”
Gee, imagine that, a salesman telling you that his product is really hot.
Apple TV does the exact same thing an ipod can do, it’s the same media. For a small fee you can buy a plug to watch your ipod videos directly on your TV now! If there was a blueray or even a DVD option on the Apple TV then I would at least give it a shot. I am going to wait for version 2.0 I bought the Mac Book Pro when they were first release (I like it) but the second generation had almost double the capability as the first.
Same for the iPhone it looks sweet, AT&T formerly Cingular sucks to high hell. I am sure that the second generation iPhone will be fantastic and I bet it’s already in the works, I have been an early adopter all my life and too many times wishing I had waited for the next generation. So that’s what I am going to start doing now…
Apple is a great and innovative company but lets put the new toys to the test before diving in head first.
Of course this is strictly my .02