Wapner: Steve, let me ask you about the iPhone and the Zune, if I may. The Zune was getting some traction and Steve Jobs goes to Macworld and he pulls out this iPhone. What was your first reaction when you saw that?
Ballmer: (laughs) $500 full-subsidized with a plan! I said that is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine. Now, it may sell very well or not, I, you know. We have our strategy, we’ve got great Windows Mobile devices in the market today, we, you can get a Motorola Q phone now for $99, it’s a very capable machine, it’ll do music, it’ll do, uh, Internet, it’ll do email, it’ll do instant messaging. So, I, I kinda look at that and I say, well, I like our strategy. I like it a lot.
Wapner: How do you compete with that though? He sucked out a lot of the spotlight in the last few weeks because of what happened at Macworld, not only with the iPhone, but with the new iPod. How do you compete with that, with the Zune?
Ballmer: Right now, well, let’s take phones first. Right now we’re selling millions and millions and millions of phones a year, Apple is selling zero phones a year (half smile). In six months, they’ll have the most expensive phone by far ever in the marketplace (laughs) and let’s see (shrugs), you know, eh, what’s the expression, let’s see how the competition goes. In the case of music and entertainment players, Apple ob.., uh, absolutely has a preeminent position. We said we wanna be in this market, there’s a lot of reasons why there’s synergy with other things that we’re doing, we think we’ve got some unique innovations – particularly what we’re doing with community, with wireless networking. And, we came into the market, a market in which they are very strong, and we took, I don’t know, but I think most estimates would say we took about 20-25% of the high end of the market. We weren’t down at some of the lower price points, but for devices $249 and over we took, you know, let’s say about 20% of the market. So, I feel like we’re in the game, we’re driving our innovation hard, uh, and, uh, okay, we’re not the incumbent, he’s the incumbent in this game, but, uh, at the end of the day, he’s going to have to keep up, uh, an agenda that we’re gonna drive as well.
Wapner: You still feel like you can be very competitive in that space?
Ballmer: Sure. Absolutely. If we didn’t think there was transformation going on, we woudn’t be playing.
Full CNBC video: http://www.cnbc.com/id/15840232?video=167100574
MacDailyNews Take: It is very evident that Ballmer has nothing. That he goes straight into FUD mode with the outright lie that Apple’s iPhone is “the most expensive phone by far ever in the marketplace” shows fear. Apple’s iPhone does have a keyboard, of course, as Ballmer probably knows full well; maybe not, as he seems to lack understanding about prices, DMP market share, and more.
Microsoft’s Zune is a primitive device to begin with; next to an iPhone, it is even more of a joke than it is now, if that’s possible. Today’s so-called “smartphones” with Windows Mobile and other operating systems look like last decade’s technology next to Apple’s iPhone.
Ballmer can bluster all he likes with nonsense such as “we’re driving our innovation hard” and babbling about some unknown “agenda” that Microsoft’s supposedly “gonna drive,” but he has nothing of substance to offer.
Microsoft should be embarrassed at their total lack of innovation and Microsoft should be embarrassed that they even have Steve Ballmer as an employee, much less as their CEO.
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007
The Motley Fool: Apple makes Microsoft’s Zune a paperweight – January 10, 2007
RealMoney’s Comeau predicts: ‘Microsoft will kill the first Zune media player by midyear’ – December 16, 2006
Microsoft Zune plummets to 5th place in U.S. digital media player market share with 2.1 percent – December 04, 2006