Phil Schiller, Apple’s senior vice president for worldwide marketing, shows CBS News’ John Blackstone some of the many features of the iPhone:
MacDailyNews Note: It is quite interesting to see how Schiller – just like Jobs in other interviews – goes out of his way to avoid using the term “computer” when talking about iPhone, even though the iPhone is obviously a computer with the (patented) UI of the future (iPods will use it and so will Macs, to some extent, eventually). Perhaps Apple’s marketing research says to avoid the term “computer” or they have something up their sleeve to be revealed later? What do you think?
Related articles:
20 unanswered questions about Apple’s iPhone – January 11, 2007
Report: iPhone could be upgraded to 3G with software update if Apple wishes – January 11, 2007
Report: Rogers Communications to offer Apple iPhone in Canada – January 11, 2007
David Pogue: hands on preview of Apple’s iPhone, ‘gorgeous and so packed with possibilities’ – January 11, 2007
PC Magazine hands-on test of Apple iPhone: multi-touch UI ‘takes the breath away’ – January 11, 2007
Mossberg’s initial take on Apple iPhone: ‘radical and gorgeous’ with ‘brilliant new user interface’ – January 11, 2007
NewsWeek’s Levy interviews Apple CEO Steve Jobs about iPhone – January 11, 2007
Why Apple’s iPhone doesn’t do high-speed mobile phone networks (yet) – January 11, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
ZDNet: Hands on with Apple’s iPhone: ‘elegant, ravishing, simple, sleek; impeccable & intuitive UI’ – January 11, 2007
Apple iPhone FUD campaign begins – January 10, 2007
Nine ways Apple changed the face of consumer electronics yesterday – January 10, 2007
Analysts and investors applaud arrival of Apple iPhone – January 10, 2007
Top 10 things to love and top 10 things to hate about the Apple iPhone – January 10, 2007
How Apple kept the iPhone top secret for 30 months – January 10, 2007
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
The Register’s Ray: Apple ‘iPhone’ will fail – December 26, 2006
Analyst: Apple iPhone economics aren’t that compelling – December 08, 2006
CNET editor Kanellos: ‘Apple iPhone will largely fail’ – December 07, 2006
Palm CEO laughs off Apple ‘iPhone’ threat – November 20, 2006
Phil has the best job EVER.
Anybody know his background before Apple?
I can’t wait for the technology in the phone to make it into the next generation of Macs. Watching that demo it looks like the mouse just became obsolite.
I don’t think the world understands why Jobs was SO excited.
There is SO much more to this product than meets the eye..
http://www.comwave.net/CDN/iPhone/whatisiphone.htm
Give it up MDN, it’s not a computer in the way we think of a computer these days, it’s something new.
“I can’t wait for the technology in the phone to make it into the next generation of Macs. Watching that demo it looks like the mouse just became obsolite.”
Ever see Minority Report?
My only question is how it handles incoming calls when you’re using it as an ipod?
b,
What’s it like to be a short-sighted fool?
Dang. It has never been better being a Mac user and Apple fan. This thing changes everything. This is Apple’s PDA!!!!!
Next time I get some static from a Windows fan boy, I’ll laugh at them and ask them “Have you been living in a cave that couple years”? Get with the program you sorry POS!!!!
Has anyone noticed that the iPhone Steve demoed Tuesday was rigged via its dock to a conference hall projection system?
Think about having in 3 or 4 years from now a 24″ screen with keyboard and mouse, Wacom tablet (and any other peripheral you use with your iMac or iBook) connected to a small dock. Same setup at your parents house. You use it at home where your docked iPhone is running the show, with its 500GB flash disk and Core8Quattro processor. You go to parent’s house, playing a game or movie on the iPhone while your spouse drives (or the car drives itself). You use parent’s dock to use your ‘computer’ there. Same for your wife carrying her iPhone between home and work. No more home, office desktops, laptop for travel. You have one computer for everywhere, and it goes with you in your pocket. And it has Apple logo on its back.
Open your mind to that possibility folks! I think that’s where we are heading!
Bruce, watch the keynote if you can. They demonstrate that– music fades out– take the call, end call– music fades back in.
It out origami-izes the Origami (UMPC)
Has anyone seen the interview? Is it on the web? When will it be broadcast?
“Phil has the best job EVER.
Anybody know his background before Apple?”
http://en.wikipedia.org/wiki/Philip_W._Schiller
“Schiller has eighteen years of experience in product marketing and management, of which includes eleven years at Apple in various capacities. His previous experience also included positions at Macromedia (Vice President of Product Marketing), FirePower Systems, Inc. (Director of Product Marketing), Nolan, Norton & Company and Massachusetts General Hospital (Programmer and Systems Analyst).
At Apple, Schiller was instrumental in the formation and marketing of iMac, iBook, PowerBook G4, iPod, Mac OS X and subsequent products.
<u>Education</u>
Schiller received a Bachelor’s degree in Biology from Boston College in 1982.”
Biology? I’m guessing that the iPhone might contain organelles.
Were Steve to leave Apple, I don’t see Shiller taking the helm. Don’t get me wrong, I LIKE Phil. But he’s been Ed McMahon to Steve’s Johnny Carson – at least at MacWorlds – for many years.
But Al Gore has stature enough to take the helm, assuming he doesn’t have other plans.
This short close up video says it all. It is sweeeeeet. Even sweeter than I though. And I already thought it was the best thing I have ever seen. “You had me at scrolling”
What is the big deal about trying to label the iPhone as a computer? My TiVo is clearly a computer, but no one calls it that. If they called it a computer, no one would buy it. My CD player is a computer, pure and simple. Computers are so complicated, only us geeks can love them. Sure, the iPhone is a computer, just like my Treo is. Yes, the iPhone has much more expandability then any other portable device. I think JanKo is right – that is the direction we are headed. But Apple would be stupid to label the thing with the word that brings to mind a Windows box for most people.
PS: I am expecting to get slammed by Retardation Researcher and others for daring to express a contrary opinion. I guess you guys are filling in for the missing Zune Tang.
There’s something I don’t quite get, maybe someone cares to explain. This wonderful device has not been FCC approved yet, but people at Apple do use it in demos, calling here and there. How is this possible, and don’t they risk being fined ?
The reason they’re not calling it a computer (or smart phone, ultra-mobile PC or iMac nano) is to try and make the device as approachable as possible. An iPhone sounds like a phone that’s as cool and as easy to use as an iPod, whereas the term computer conjurs up images of tech support, crashes (yes even macs) and difficulty. Tens of millions of tech-virgins use iPods, it’s those people not just us geeks that Apple is going after and the iPhone, despite not being the most accurate name will probably win a lot of those people over.
I remember a long time ago when reporters told their stories like this, without attitude and opinion, and with a lot of facts. I miss that.
unfettered-
Are you trying to scare me-or make me laugh?
Cell phones can already do music, photos, email . . . so it’s just a cell phone. It’s not a PDA and not a computer, and although you can argue that many devices have computer derived features, that does not make them “computers” in the semantic sense. It’s a phone done from a fresh perspective by a company with unique strengths, and so there’s no need to place it in a different category other than “advanced.”
Why speaking about ‘phone’ all the time?
It is a very small, portable ‘computer’, which allows you to make a phone call as well (among may other functions).
It will soon replace your purse with money and credit cards too.
My favorite name for it will be the ‘iJob’.
My only question is how it handles incoming calls when you’re using it as an ipod?
This was dealt with in the keynote. Steve received a call from Phil while listening to a tune. The music faded out, the ring began, he picked up, they talked, Steve emailed Phil a picture, they hung up, and the music faded back in.
@MDN:
They don’t want to call it “computer” because Steve wants to make us understand that it is the phone of the 21st century. In the ’90s we used to have phones, now we’re entering the iphone era. That’s why it’s called the iPhone, even if this is causing many legal controversies. iPhone is far more than just a commercial name or a trademark. It is a CONCEPT. In my opinion, of course.
@JanKo:
That’s exactly what’s happening! Can’t wait…
I’ve never been drawn to cell phones and have avoided owning one but the iPhone does have some appeal to me, especially the contacts, calendar, email, and web features. I still doubt I’ll get one though since I absolutely hate cell phone plans. If AT&T can come up with an attractive plan that isn’t an obvious attempt to milk me for every penny they can get out of me, I might consider it. Though I definitely will not tell anyone at work.
Make no mistake – the iPhone contains a FULL WORKING VERSION of OS X (as stated in Steven Levy’s interview with Jobs), so the device is, in its heart and soul, a tiny Macintosh. All it will need is a separate ‘dumb-terminal’ to function as a fully fledged Mac. The recently rumoured ’10 inch MacBook’ could be such a powered ‘dumb-terminal’ for the iPhone – a super-thin (eg: a quarter-inch thick) fold-out device containing little more than a screen, a slim keyboard and some flash memory. The iPhone will connect wirelessly to it and its multi-touch screen become a scroll pad (as MacBook scroll pad is traditionally used).
The recently rumoured (November/Think Secret) Keyboard with iPod Dock might in fact also be a dumb terminal for the iPhone – in which ANY modern screen can be used (eg: Hotel TV or in-flight screen) with the full OS X in the iPhone.