From a high of #5 on day one, down to #7, then #9 on day two, and continuing to plummet to #17 on day six, Microsoft’s Zune (black) on Amazon’s list of bestselling MP3 players looks like a classic dud. The brown Zune fares even worse and the white Zune model is the worst selling Zune of all:
Amazon’s current Top 50 Bestselling MP3 Players list (updated hourly)
1. Apple 30 GB iPod video Black (5.5 Generation)
2. Apple 2 GB iPod Nano Silver (2nd Generation)
3. Apple 80 GB iPod Video 5.5 Generation (Black)
4. Apple 4 GB iPod Nano Pink (2nd Generation)
5. SanDisk SDMX4-2048 Sansa e250 2 GB MP3 Player with SD Expansion Slot
6. Apple 8 GB iPod Nano Black (2nd Generation)
7. Apple 4 GB iPod Nano Silver (2nd Generation)
8. Apple 4 GB iPod Nano Black
9. Apple 4 GB iPod Nano Green (2nd Generation)
10. Apple 1 GB Shuffle Metal (2nd Generation)
11. Apple 60 GB iPod video Black (5th Generation)
12. SanDisk Sansa M230 512 MB MP3 Player (Blue)
13. Apple 30 GB iPod video White (5.5 Generation)
14. Apple 80 GB iPod video White (5.5 Generation)
15. SanDisk Sansa M240 1 GB MP3 Player (Silver)
16. Apple 4 GB iPod Nano Blue (2nd Generation)
17. Zune 30 GB Digital Media Player (Black)
18. Creative Zen Vision:M 30 GB MP3 and Video Player (Black)
19. SanDisk Sansa e280 8 GB MP3 Player (Black)
20. SanDisk Sansa M250 2 GB MP3 Player (Black)
21. Apple 4 GB iPod Nano White
22. Apple 30 GB iPod with Video Playback Black (5th Generation)
23. Sandisk SDMX4-4096 Sansa e260 4 GB MP3 Player with SD Expansion Slot
24. Apple 512 MB iPod Shuffle
25. Zune 30 GB Digital Media Player (Brown)
26. Apple 1 GB iPod Nano Black
27. Creative Zen V 1 GB Portable Media Player (White/Orange)
28. RCA Lyra RD1072 256 MB Personal MP3 Player
29. Apple 2 GB iPod Nano Black
30. Machspeed Trio 512 MB MP3 Player
31. Creative Zen Vision W 30 GB Widescreen Multimedia Player (Black)
32. Creative Zen Nano Plus 1 GB MP3 Player Red
33. Creative Zen Nano Plus 1 GB MP3 Player (Blue)
34. miJam Drummer (BX775)
35. Apple 30 GB iPod video White (5th Generation)
36. Nextar MA933A-2B 256 MB Digital MP3 Player Blue
37. iRiver T10 512 MB MP3 Player with FM Tuner
38. Creative Zen V 1 GB Portable Media Player (Black/Orange)
39. Apple 60 GB iPod video White (5th Generation)
40. Toshiba MES60VK Gigabeat 60 GB Portable Media Player (Black)
41. iRiver CXW-2G Clix 2 GB Digital Music and Video Player, White
42. Creative Zen Sleek Photo 20 GB Multimedia Player (Aluminum/White)
43. Machspeed Trio 1 GB MP3 Player Voice Recorder Thumb Drive
44. Palm LifeDrive Mobile Manager
45. Zune 30 GB Digital Media Player (White)
46. Creative Zen Vision:M 30 GB MP3 and Video Player (Green)
47. Apple 30 GB iPod video U2 Special Edition Black (5.5 Generation)
48. Creative Zen V 2 GB Portable Media Player (Black/Green)
49. Creative Zen V 4 GB Portable Media Player (Black/Blue)
50. Creative Muvo V100 2 GB MP3 Player White
Full list here.
Welcome to the social, indeed.
CBS’s Late Late Show’s Craig Ferguson cover’s the Zune launch:
[Thanks to MacDailyNews Reader “Whit” for the heads up.]
Related articles:
Cramer’s Mad Money: Microsoft’s Zune is pathetic; Vista may cause people to turn to Apple Mac – November 15, 2006
Microsoft’s Zune selling like snotcakes – November 15, 2006
Microsoft’s Zune incompatible with Windows Vista – November 14, 2006
Dvorak: ‘If anything is doomed to failure, it’s Microsoft’s Zune’ – November 14, 2006
Ballmer: Zune’s Wi-Fi will help Microsoft challenge Apple’s iPod+iTunes – November 14, 2006
CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle – November 14, 2006
Engadget: Microsoft’s Zune software: ‘It sucks’ – November 13, 2006
Early Microsoft Zune customer greeted with Zune ‘Installation Error’ – November 13, 2006
Zuned: What’s the ‘deal’ with Microsoft Points? – November 12, 2006
Seattle Post-Intelligencer: Apple has no need to worry about Microsoft’s cumbersome, chunkier Zune – November 11, 2006
BusinessWeek: ‘By this time next year, Microsoft’s Zune will be considered a dismal failure’ – November 10, 2006
USA Today’s Baig: Microsoft Zune is no Apple iPod – November 09, 2006
Forbes: Microsoft’s Zune stinks; like ‘Microsoft Bob,’ only more embarrassing – November 09, 2006
NY Times’ Pogue: Zune should come in green to match Microsoft’s iPod envy – November 09, 2006
Mossberg: MS Zune has ‘too many compromises, missing features’ vs. ‘thin, sleek, elegant’ Apple iPod – November 09, 2006
Microsoft to pay Universal for every Zune sold – November 09, 2006
Analysts: Microsoft Zune may end up being a flop – November 08, 2006
Are 58% of iPod owners really thinking of a Zune switch? – November 08, 2006
Survey: 58% of iPod owners planning another MP3 player purchase will consider Microsoft’s Zune – November 01, 2006
Zune is from Microsoft, but Microsoft doesn’t want anybody to know about it – November 07, 2006
Microsoft Zune to be US-only, no firm plans to launch anywhere else globally – November 03, 2006
Five Microsoft Zune TV commercials – November 02, 2006
JupiterResearch: Apple’s iPod will dominate for foreseeable future; Microsoft’s Zune insignificant – October 25, 2006
Ellen DeGeneres Show gives away Microsoft Zunes, studio audience goes berserk – October 23, 2006
More Microsoft Zune myths explored – October 20, 2006
Five more Microsoft Zune myths – October 18, 2006
Microsoft Zune intensifies chaos in Apple iPod+iTunes also-ran market – October 16, 2006
Newsweek Q&A: Apple CEO Steve Jobs discusses iPod’s impact, Microsoft’s Zune, and more – October 15, 2006
Microsoft’s Ballmer: Zune device not money loser, wishes Apple’s 30GB iPod was $299 instead of $249 – October 11, 2006
Microsoft’s consumer electronics track record: long string of failures – October 11, 2006
MP3.com founder: ‘Zune will be an expensive failure for Microsoft because consumers aren’t stupid’ – October 06, 2006
Microsoft fails to secure key Zune domains – October 04, 2006
Microsoft rigs Zune with tricky pricing and proprietary money schemes – October 03, 2006
Why Microsoft’s Zune won’t kill Apple’s iPod – October 03, 2006
10 Apple iPod vs. Microsoft Zune myths – October 02, 2006
Analyst: Zune could lead to ‘civil war’ between Microsoft and Windows Media partners – September 29, 2006
Thurrott on Microsoft’s Zune: ‘The makings of a disaster, what the heck are these people thinking?’ – September 29, 2006
Analyst: Microsoft Zune’s as good as dead on arrival – September 28, 2006
Microsoft sets 30GB Zune price at $249.99 – September 28, 2006
How Microsoft’s Zune can kill Apple’s iPod – September 21, 2006
Microsoft’s Zune insanity – September 21, 2006
The Microsoft Zune 1.0 dud – September 20, 2006
Microsoft’s underwhelming Zune a ‘viral DRM’ device – September 18, 2006
SanDisk teams with RealNetworks against new common foe: Microsoft Zune – September 18, 2006
Creative does Apple’s dirty work by immediately attacking Microsoft’s Zune – September 17, 2006
Motley Fool’s Jayson: Microsoft’s ‘just plain ugly’ Zune a meager offering, not an iPod killer – September 15, 2006
What’s in a name? ‘Zune’ a French-Canadian euphemism for penis or vagina – September 15, 2006
Crave at CNET: ‘Microsoft Zune, all the excitement that brown can bring’ – September 15, 2006
Microsoft’s Zune underwhelms – September 15, 2006
Enderle: Microsoft Zune ‘a design mistake’ – September 15, 2006
Microsoft hypocrisy exposed with Zune: What ever happened to ‘choice?’ – September 14, 2006
Analyst: Microsoft Zune with fake scroll wheel ‘hardly an Apple iPod killer’ – September 14, 2006
Analyst: Microsoft Zune won’t spoil Apple’s biggest iPod Christmas ever – September 14, 2006
Microsoft unveils Zune 30GB player, Zune Marketplace; declines to disclose prices – September 14, 2006
Analyst: Microsoft’s Zune an ‘underwhelming’ repackaged Toshiba Gigabeat; no threat to Apple iPod – August 30, 2006
Microsoft confirms brick-like Zune to be made by Toshiba – August 25, 2006
Microsoft Zune is chunky brick made by Toshiba – August 25, 2006
Microsoft to sell single Zune model this fall, rumors of Wi-Fi capability were greatly exaggerated – August 10, 2006
Microsoft to spend hundreds of millions, several years on Zune trying to catch Apple iPod+iTunes – July 27, 2006
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006
The Zune is tanking!
The market on “turds” seems to be soft!
HAHAHAHAHAHAHAHAAAAAA
HAH!
Alright Zune Tang, you should start us off with one of your psychotic rants about your own personal (fictional) take on the MP3 god Microsoft…I’m in school and need a laugh!
yellow . . . cause it fits into the social
And these Zune stats come BEFORE the release of the 6Gen “ViPod” in early January!
Where do you think they’ll go THEN?!
Hmmm. Looks like most people are buying the 2nd gen Shuffle at the Apple Store instead of Amazon. Apple gets to keep most of the Shuffle’s slim margins!
25. Zune 30 GB Digital Media Player (Brown)
People are acualy buying that!!
Zune on Amazon is now at #49
and look how they have it listed (by Zune)
Zune 30 GB Digital Media Player (Black)
by Zune
i thought iRiver got out of the mp3 player market. anybody know anything about this?
MDN magic word:clearly. as in its clearly a losing battle for the craptastic zune
“It looks like failure, but it’s not. If we just keep spending, it will turn around and we will prevail.”
–STEVE BALLMER
–GEORGE W. BUSH
erk,
took the words right out of my mouth.
MDN word (stg) “brown”.
Office Depot calls the Brown Zune a Copper Zune.
There is a simple explanation for this – Zune users are thieves.
They’re not buying Zunes, they’re STEALING them. How else could you explain the fact that despite the ENORMOUS AWESOME COOLNESS of the Zune, no one is buying them? I can only imagine a rash of Zune theft is taking place all over the country RIGHT NOW. People can’t wait to save up $250, or to get one for Xmas, so obviously they’re knocking over Circuit City and Fry’s everywhere to get their fix.
Welcome to the Social Distortion. Cake or death?
-c
MW: ‘for’ (a few dollars less, you could just stick forks in your eyes)
I thought about buying one just to double their sales….
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
It’s amazing that all of Apple’s current iPod line beat the highest ranking Zune.
Still to be a bit fair the Zune is a brand new product with no reputation / traction so it isn’t surprising that it is flying off the shelves yet.
It will be interesting to see how the players are fairing after 6 months, one all the channels are filled and M$ start advertising it. That will be the test of whether it is a dude.
The question is what will the failure threshold? 100K, 0.5M or 1 M units per quarter. I think they will be lucky to sell 0.5M units this Xmas, probably only 100K.
It would be good if we could get an idea of the relative unit sold numbers for the Amazon site. How many units do you need to sell to get to #17?
Proof that poo doesn’t always float to the top.
Social this.
Microsoft is too ashamed to even put their name on it….I love that…it speaks volumes.
you might be thinking of the Rio.
Zune gets spanked
This is the main list I’ve been watching to gauge the Zune’s success. It was #5 on the day of its release while the 2G iPod shuffle was at #22. They’ve virtually switched places.
Also, the 5.5g iPod black (30gb) has been a consistently strong #2 in Electronics overall with the 2g iPod nano silver (2gb) right behind. Can’t seem to get past that Canon Powershot.
http://www.amazon.com/gp/bestsellers/electronics/ref=pd_ts_c_th_head/002-8413050-7674434
RMN
This really tells the Zune story – fighting for survival amongst Apple’s previous generation of iPods and also rans. It is even more impressive for Apple when you realise that Amazon is heavily discounting the highest ranked Sansa (by nearly 50%).
And the Zune by Zune is a classic – nobody wants to be associated with this thing!
I look forward to MDNs story updating this list next week!
MW: army – as in an army of ipods is occupying the Amazon best sellers
Why is the 1GB iPod Shuffle listed at $105.95, when the list price on them is $79?
It is now up to 24, but the suprise is that the brown already has 15 used ones for sale, and that white has 7. Early adopters are becoming early sellers!
I’d say that’s pretty good. Why is it that Sandisk is pretty popular? Why are they number #2?