Apple Mac #1 in Europe, Middle East and Africa (EMEA) education market

Tuesday, October 31, 2006 · 12:35 pm · 10 Comments

“Apple is the number two supplier to UK education market, pushing Dell into third place,” Karen Haslam reports for Macworld UK.

“According to analysts at Gartner, Apple has 14.7 percent of the total PC market for education – including laptops and desktop computers, but excluding the server market. In first place is Research Machines with 34.9 per cent of the market. Dell has slipped to third place with 14.1 percent. In fourth place is HP with 7.7 percent of the market,” Haslam reports.

Haslam reports, “Apple also announced that in the fourth quarter of its 2006 financial year it was the number one computer supplier in the Europe, Middle East and Africa (EMEA) education market.”

Full article here.

See why educators find that Apple is the right choice for meeting the needs of today’s learners: http://www.apple.com/education/whyapple/

Categories: MacDailyNews, News

10 Comments

andy

Tuesday, October 31, 2006 - 1:40 pm · Reply

cool, i didnt have macs at school, but just before i left college (art / design) they got a lab full of dual 2.7 powermacs mmmmm. replacing emacs, but they also got a pc lab at the same time, equal measures, then i did do 3d animation, and apple doesnt have a brilliant foot in the 3d door, damn gfx card support

Biscuit

Tuesday, October 31, 2006 - 1:54 pm · Reply

Seriously? Only a small percentage of the computers at our school are Macs. Just Graphics and Art. Typical cheapskates, they buy the most rubbish generic beige boxes that break after about 2 years. The old iMacs we had until last year, Indigo G3s, lasted 6 years, I think. Most of the Acer laptops that we bought 2 years ago are now dead and replaced with guess what….more windows laptops. Its stupid.

jay

Tuesday, October 31, 2006 - 3:54 pm · Reply

Ok, why does most of the rest of the world have a clue and the US doesn’t?

Or, what is Apple’s marketing doing overseas that they aren’t doing in the US?

Or, are the teacher’s unions so powerful in the US that they don’t allow innovation in OSs because “everyone” is using Doze, and little Suzie and Johnney would be at a “disadvantage” using those “toy” computers from Apple?

Bearman

Tuesday, October 31, 2006 - 4:04 pm · Reply

Jay

“Ok, why does most of the rest of the world have a clue and the US doesn’t?

Or, what is Apple’s marketing doing overseas that they aren’t doing in the US?

Answer: “Pride” won’t let them change. Not the good kind

SeriousMac

Tuesday, October 31, 2006 - 4:50 pm · Reply

Do you have any idea what a pain it is to service a Mac outside of the US?

You don’t wanna know. I’m amazed they even got so high in the ranking, given the low level of the technical support outside of the US. Apple Care is basically unapplicable outside the US with may be the exception of the UK, Ireland, Japan and France.

Correct me if I’m wrong.

Edgeley Exile 21

Tuesday, October 31, 2006 - 5:07 pm · Reply

“You don’t wanna know. I’m amazed they even got so high in the ranking, given the low level of the technical support outside of the US. Apple Care is basically unapplicable outside the US with may be the exception of the UK, Ireland, Japan and France.”

Education doesn’t rely on AppleCare. Third party support options are much more viable if you have a lot of Macs on the contract. It’s us home users in the UK that get the “mixed” service.

Andy C.

Tuesday, October 31, 2006 - 5:09 pm · Reply

SeriousMac, if there are authorized resellers in those countries, you can bet there are authorized repair depots too. I’d also gather the companies that are selling the computers to education are also the ones who fix them.

As for AppleCare, you should check your sources. Apple’s web site states:
“The AppleCare Protection Plan ensures that Apple-authorized technicians will perform repairs using genuine Apple parts(2). With this plan, parts and labor will be covered for three years from your computer’s purchase date. The plan includes onsite service for desktop computers and <u>global repair coverage</u>, which can be very important if you travel abroad.”

MB Kid

Tuesday, October 31, 2006 - 5:53 pm · Reply

Serious Mac: What you say do indeed have some truth in it. i live in australia, and with no official apple stores here, only resellers, i do find it somewhat harder on the techincal side. as they dont want to bother with your worries/problems.

however. i love macs, and wouldnt use anything else. so i guess i comes down to the user. whether you can put up with the service here.

AUSTRALIA NEEDS A OFFICIAL APPLE STORE!!

2Shae

Tuesday, October 31, 2006 - 6:18 pm · Reply

“Or, what is Apple’s marketing doing overseas that they aren’t doing in the US?”

I live in the Netherlands and I have never seen an Apple commercial on TV, not even for ipods but there are apple stores and they are selling.

I wonder why Apple doesn’t make any tv commercials here…actually I’ve never even seen an Apple commercial on holidays in other (european) countries!!

Strange :S

Paul

Tuesday, October 31, 2006 - 8:50 pm · Reply

We have no official Apple store in Australia, but I have found the resellers to be excellent.