“I do not recommend you try Amazon Unbox, and here’s why,” Tom Merritt blogs for CNET. “Even after it downloaded fully, it wouldn’t play. I tried several times in both the Amazon player and the regular Windows Media Player, to no avail. After less than two minutes, though, I found that if I dragged the progress indicator in the Amazon player a little, it would start playing.”

“I left work after that and rebooted my laptop at home. That’s when the real trouble began. I noticed that the Amazon player had launched itself. Annoying. I looked in the program for a preference to stop it from launching itself, and there was none. Typical. So I went to msconfig and unchecked Amazon Unbox so that it would definitely not launch itself at start-up. When I rebooted, it was no longer there. However, my firewall warned me that a Windows service (ADVWindowsClientService.exe) was trying to connect to the Net. I clicked More Info in the firewall alert and found it was Amazon Unbox. Downright offensive. It still was launching a Net-connection process that even msconfig apparently couldn’t stop. Forget it. That’s not the behavior of good software. I went to uninstall it,” Merritt explains.

“After the Install Shield launched and I chose uninstall, I got a login screen for my Amazon account. I just wanted to uninstall it. I shouldn’t have to log in to my account to do that. So I canceled the login, and the uninstall failed. I tried that three times, and it failed each time. Finally I gave up and logged in and the uninstall finished,” Merritt writes.

Merritt writes, “So, in summary, to be allowed the privilege of purchasing a video that I can’t burn to DVD and can’t watch on my iPod, I have to allow a program to hijack my start-up and force me to login to uninstall it? No way. Sorry, Amazon. I love a lot of what you do, but I will absolutely not recommend this service.”

Full article here.
Unsurprisingly, the reviews aren’t as pretty as the press release.

Related articles:
Analyst: ‘Amazon Unbox – Well that didn’t work at all’ – September 09, 2006
Analysts: Amazon’s ‘Unbox’ to be ‘Unsuccessful’ vs. Apple – September 08, 2006
Cringely: Apple, Amazon, and what Steve Jobs has up his sleeve for next Tuesday – September 08, 2006
Amazon.com launches ‘Amazon Unbox’ DVD-quality video download service with TV shows and movies – September 07, 2006