“Apple Computer is planning on hitting the airwaves with ads geared around the Mac next week, CEO Steve Jobs said Thursday at the company’s annual meeting,” Tom Krazit blogs for CNET. “Jobs revealed the plan in response to a shareholder’s question as to why Apple hasn’t taken more market share over the past few years..”

Krazit writes, “Jobs didn’t offer any details on the campaign or any potential new products that might be showcased in the ads. Next week marks the start of the May sweeps period, when television networks break out the season finales to boost ratings during a month when local ad rates are set.”

Full article here.

MacDailyNews Take: This is the first report we’ve seen that explicitly states “Mac.” All other reports we’ve seen mention that Jobs talked about a “major” or “exciting” ad campaign “to launch next week,” and do not mention the actual subject of the ad campaign. Krazit may be inferring Jobs’ statement to mean “Mac” television ad campaign due to the question posed by the shareholder.

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Related articles:
Apple CEO Jobs hints at media center Mac; says ‘major advertising campaign’ starts next week – April 28, 2006
Notes from Apple shareholders’ meeting: ‘exciting’ TV ad campaign to launch next week – April 27, 2006