When you run the largest single location independent Mac shop in the country, you are bound to have a lot of spare equipment floating around. So, with a couple hundred iPods and a little time to spare, the folks at Tekserve set the digital devices up in a domino line and filmed their first commercial. The fifteen-second spot will begin running every 20 minutes on the large LED display outside of Madison Square Garden on 33rd Street and 7th Avenue from May 1 through June 30.

“Despite our rather rough treatment of the iPods, I want to assure Apple lovers everywhere that no iPods were hurt during the filming of this commercial,” said Dick Demenus, one of Tekserve’s principals in the press release.

The advertisement was conceived by Dick Demenus, filmed in-house by Tekserve’s Hank Gonzalez and filmed/edited by former Tekserve employee Jared Dubrino. Close to two hundred iPods were used in the filming, which have an estimated original value of $50,000. The spot was edited using Final Cut Pro and Adobe After Effects on a Power Mac Dual Core G5.

Tekserve is a one-of-a-kind computer store that tests and reviews Apple and 3rd party gadgets before putting them on their shelves and has been featured on many popular television series including Sex In The City and Law & Order. Located on West 23rd Street between 6th and 7th Avenues in New York City, Tekserve is the largest single independent Mac shop in the country.

To view the ad, visit http://www.tekserve.com/commercial

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