May 30, 2012 - 12:28 AM EDT — AAPL: 566.20 (+3.91, +0.7%) | NASDAQ: 2850.66 (+13.13, +0.46%)

Pre-Boot Camp report: Apple could double market share on Microsoft defections

Thursday, April 13, 2006 · 3:16 pm · 22 Comments

“Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system, a report by market analysis firm Forrester Research says,” Jim Dalrymple reports for Macworld. “The low scores for Microsoft could mean good news for Apple as consumers showed their distrust of the Redmond-based software-giant.

“’Microsoft faces big consumer defection risk: One measure of consumers’ dissatisfaction with Microsoft is seen in the 5.4 million households that gave it a brand trust of 1 (distrust a lot) or 2 (distrust a bit),’ the report said. ‘Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male and are bigger online spenders. These households know they run Microsoft software but would be just as happy to leave it behind — if they could. Apple could double its PC share by winning Microsoft’s at-risk customers.’ The demographic of Microsoft’s at-risk customers fits well with Apple’s user base, which Forrester describes as ‘affluent, optimistic about technology and brand aware.’ The study was also done before Apple gave users of its Intel-based Macs the ability to run Windows natively on their computers using a dual-boot configuration [with Boot Camp],” Dalrymple reports.

Full article here.

Advertisements:
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.

Categories: MacDailyNews, News

Thank You for supporting MacDailyNews!

♥ Adobe Photoshop CS6 Extended for Mac - Student and Teacher Edition DVD (65171323) only $249!
♥ Blowout: Apple 15.4" MacBook Pro i7/4Core/2.0GHz/4GB/500GB (MC721LL/A) only $1,549.99 + Free Shipping from MacMall
♥ Mac Madness Save 25% on Parallels Desktop 7!
♥ 15% Off Compatible Ink. 10% Off All Others (excludes OEMs). Free Shipping over $55. Coupon: 123BLOSSOM, Expires 6.18.12
♥ Save up to 60% at the Hammacher Schlemmer Special Values Sale-While supplies last.
♥ Dragon Dictate for Mac 2.5 - New! Simply Smarter Speech Recognition
♥ Up to 30% OFF Accessories from Verizon Wireless
♥ Limited Time Offer: Get free ZAGGsmartbuds when you buy a ZAGGsparq!

Comment Feed

22 Comments

1 2 Next »

loopy_nj

Thursday, April 13, 2006 - 4:24 pm · Reply

Let the revolution begin
whatever

Thursday, April 13, 2006 - 4:28 pm · Reply

Now companies can buy macs and run windows until they find OS X solutions for there software and when that happens they will just re-boot in OS X and forget about Windows – Boot Camp finally will help force companies to create OS X Solutions.
Yeah, right

Thursday, April 13, 2006 - 4:28 pm · Reply

Keep dreaming.

Windows users generally don’t like Windows, and generally distruct Microsoft, and, when it’s time, generally purchase another Windows machine.
Enough is Enough

Thursday, April 13, 2006 - 4:42 pm · Reply

Yeah, right makes a good point, but the fact that Microsoft is a distrusted brand and Apple brand is one of the top recognized brands for quality and innovation doesn’t bode well for Microsoft. I believe that the article is correct. People can only take so much crap before they finally say “Enough is Enough,” and try something different.
Right On

Thursday, April 13, 2006 - 4:45 pm · Reply

I work with about 20 doctors. 2 of them switched under my guidance just before Christmas. One got an iMac, the other an iMac and an iBook. There is one more that is about to buy a iBook. And a number are looking hard at making a Mac their next computer purchase. The Boot Camp news is simply ramping up this process.
So all that to say, from my limited experience this article is right on!
Viva Steva!!
bootie

Thursday, April 13, 2006 - 4:55 pm · Reply

I think the domain bootcampdailynews.com is available… my goodness, how many more articles on bootcamp can you guys put up in one week?
Rainy Day

Thursday, April 13, 2006 - 5:12 pm · Reply

I know a number of seemingly intelligent people who, even though they acknowledge Mac is “probably” better, keep buying Windoze machines. Frustrating.

Sounds like Stockholm Syndrome to me. Or some pretty hardcore B&D. I’m not sure which.
caballero

Thursday, April 13, 2006 - 5:14 pm · Reply

I don’t disagree with Yeah,Right (above),

However, this is only 85% of the windows users out there.
What about the 10%-15% of the open minded users that were forced into windows in the past and can appreciate that Mac does it all?

Doubling market share is not at all unreasonable.

J Dub
ron

Thursday, April 13, 2006 - 5:22 pm · Reply

I don’t see the TV ads telling all these unhappy MS Windows users about Mac/Boot Camp and all the wonders it endows on a Mac user.

Do Windows people have to guess that there’s another way?
Rainy Day

Thursday, April 13, 2006 - 5:26 pm · Reply

Ron – They know. A day after the Boot Camp announcement, i called a die-hard Windoze friend of mine to talk about something non-computer related. He knew about it. Only someone who lives under a rock could possibly have missed it.
Jim - the independent voter

Thursday, April 13, 2006 - 5:33 pm · Reply

Ron.. “Do Windows people have to guess that there’s another way?”

Aparently yes….

I walked into a staples this morning and was chatting with the computer sales people. All windows machines, no macs.

I casually droped a question about support for xp on the mac, and was promptly told that “xp is windows, and macs don’t run windows”….

there was a lot of head nodding by the other sales people standing arround (it was a slow day). Everyone was convinced that all was right in windows world.

I then informed them about boot camp and not one of them had heard the news. I actually opened the apple website on one of their work computers and showed it to them, then told them about running the copy of xp I had bought from them the week before on my mac.

Stunned silence.

If apple EVER had a chance to get a ton of market share, this is it. Like I’ve posted before, I’ve got 4 friends switching now, and I just added two more this morning. A mom with a daughter going to college. Boot Camp was the key. She’s in real estate and has windows only software, but she wants to video chat with her daughter in college.

Apple…. advertising to the common denominator in the masses may not be part of your culture, but it is part of the culture of windows. To quote my grand-dad… “if you’re gonna fish for bass son, you can’t use bait meant for trout.”

Now is the time to strike… ADVERTIZE!!!!!!!
just passing through

Thursday, April 13, 2006 - 6:05 pm · Reply

To everyone who wonders why Apple does not currently advertise “Boot Camp,” IT’S BETA! They also don’t support it in their stores for the same reason, even though they could finalize a number of sales from those people that want to go Mac but they need Windows for AutoCad or some other Win-only app.

word=figure, as in go figure, another story full of whining about Apples lack of advertising.
donnie

Thursday, April 13, 2006 - 6:55 pm · Reply

do we really want these lozers???

lol
Thorin

Thursday, April 13, 2006 - 7:33 pm · Reply

“I know a number of seemingly intelligent people who, even though they acknowledge Mac is “probably” better, keep buying Windoze machines. Frustrating.”

ME TOO, dammit.
Buster

Thursday, April 13, 2006 - 7:40 pm · Reply

Whats a lozer?
ishufflemyfeet

Thursday, April 13, 2006 - 7:42 pm · Reply

“Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system,…”

Nonsense. They’ve BEEN distrustful for years now. Even MORE so in the past few years. Nothing’s changed. John Q. Public CONTINUES to get Windows PCs anyway because they are brainwashed. Sad I know. Apple’s numbers have not skyrocketed to show the alledged “Distrust”. Boot Camp will NOT help this either. Apple needs to get IN THE FACE of consumers through MORE ADS. They don’t run enough media and print ads or run them to SHOW CONSUMERS that Macs CAN do everything they need to get done. That Macs are EASIER than Windows to use. Advertizing has NOT been Apple’s strong suit. Their TV ads are cutesie and that doesn’t cut it. SHOW what the Mac can do. SHOW THEM.
Macs King

Thursday, April 13, 2006 - 7:59 pm · Reply

Yeah, but now they’re not forced to buy a Dell, HP or Gateway.

Now there’s a new choice, an Apple PC. When you put OS-X on it, it’s the machine we all know and love.

But now, hardcore PC lovers who would never buy a Mac outright, can TRY an Apple computer because it runs their favorite games and office applications NATIVE.

This won’t put the big PC hardware vendors out of business over night but it’s for damn sure gonna gain SOME marketshare for Apple, and with only 2.5 to 4 percent (depending on who you believe) it would not take much for Apple to DOUBLE their share in a year.

Microsoft is the virus.
Connor MacBook

Thursday, April 13, 2006 - 8:49 pm · Reply

Apple’s market share will probably more than double; it’ll just become harder to estimate what proportion are using OS X as their primary operating system. Web stats will become more important.
For instance, I’m heartened by Safari’s 3% usage, that means over 3% of computers connected to the Internet are Macs.
Brad Turner

Thursday, April 13, 2006 - 11:50 pm · Reply

No one ever got fired for buying Microsoft.

End of discussion.
ron

Friday, April 14, 2006 - 2:09 am · Reply

AAA—DDD—VVV—EEE—RRR—TTT—III—SSS—EEE—!!!