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Enderle on MS Vista slip: ‘I personally can not recall Apple ever getting an opportunity like this’

Tuesday, March 21, 2006 · 11:43 pm · 54 Comments

Today Microsoft announced that it plans to delay the consumer launch of its Windows Vista operating system to January 2007 from its earlier target of the second half of 2006.

“Few things could have done more damage to the 2006 PC market then the slip of Windows Vista. This will have an adverse impact on a broad cross section of components and platform PC suppliers who depend on the 4th quarter to make their numbers. The big issue is consumers typically do not wait to buy, and will chose to buy something else and now wait until later in 2007 to purchase their computers,” Rob Enderle writes for Technology Pundits.

“Now all eyes turn to Apple with what now is an unprecedented opportunity to take major market share in the critical 4th quarter,” Enderle writes. “If their expected Media Center competitive product can make it to market as expected, they could gain significant share in a market looking to buy new product but now only seeing it from Apple. I personally can not recall Apple ever getting an opportunity like this.”

Full article here.

MacDailyNews Take: Will Apple now finally lift the veil of secrecy and advertise Mac OS X to the general public?

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Comment Feed

54 Comments

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Spudnik

Wednesday, March 22, 2006 - 12:52 am · Reply

Apple has the chance, but will they take it? NO. They can’t advertize. End of story.

©
MacDude

Wednesday, March 22, 2006 - 1:00 am · Reply

Will Apple now finally lift the veil of secrecy and advertise Mac OS X to the general public?

Duh, not even Dell could get enough CoreDual Intel processors to meet that sort of demand.

Pays to read all the news sometimes MDN.

When Intel fully cranks up sure, right now there is many problems with the new processors being ironed out.

You don’t create more demand that you can meet.

Apple and IBM had serious problems meeting the G5 demand when it came out.

Remember Quanta makes most of the computer laptops in the world, including Mac’s.

Pays to know your platform too.
omg

Wednesday, March 22, 2006 - 1:03 am · Reply

the great anti-apples were the first two to post. Hmm.
MacDude

Wednesday, March 22, 2006 - 1:03 am · Reply

Oh I forgot to add that Apple did advertise the PowerMac G5 on TV, it created such a flood of demand that took several months and burned out IBM’s fabs lines cranking out the processors.

IBM must have got tired of Steves whining he doesn’t have enough processors, now we know the truth why IBM decided to not make a cool G5 laptop processor.
mikulla

Wednesday, March 22, 2006 - 1:05 am · Reply

Nope. They are advertising morons. That is the only reason I can think of as to why they have never showcased the mini or osx.

Also, what was that weak arse attempt with the intel/mac add. What a waste of money.

What, apple makes computers?
MacDude

Wednesday, March 22, 2006 - 1:06 am · Reply

the great anti-apples were the first two to post. Hmm.

It’s my evil clones that have given me a bad rap.

I swear.
weighted memory

Wednesday, March 22, 2006 - 1:07 am · Reply

mw: against

unfortunately, I think steve jobs is against advertising OS X.
Fred Mertz

Wednesday, March 22, 2006 - 1:07 am · Reply

MacDud,

You do realize that if Apple started advertising now, it would plant the seeds in the minds of future buyers and that Intel processors will likely be in much more plentiful supply when the fourth quarter holiday shopping season commences, right? You know, holiday buying season, when all that the Windows world will still have to offer are the same dull little Window XP boxes.

Apple needs to start showing the world Mac OS X now!
Beryllium

Wednesday, March 22, 2006 - 1:12 am · Reply

MacDude, now we know the truth? Why? Simply because you pronounce it ex cathedra we’re supposed to lap it up without question? Foobah!
Neil

Wednesday, March 22, 2006 - 1:17 am · Reply

I think Apple will start parading OS X and iLife once all the product line has turned to Intel.

By then, supply issues will be mostly over and Apple will be ramping up sales for back to school and then Xmas.
Darth Avenus

Wednesday, March 22, 2006 - 1:26 am · Reply

Most writers I know spell it “cannot”, not “can not”. Why rags continue to pursue ol Rob with quotes, etc. is beyond me. Surely there must be other “analysts” worth talking to.
ndelc

Wednesday, March 22, 2006 - 1:33 am · Reply

“If their expected Media Center competitive product can make it to market as expected…”

Writin’ just don’t git no better’n that!

Sometimes I think Enderle writes his articles in another language and then translates them to English with Babelfish.
question

Wednesday, March 22, 2006 - 1:33 am · Reply

if apple has the number one brand in the world, then how bad at advertising can they be.

maybe they are doing something Different… advertising on a different level.

you have to look at this from the side of the slowly growing marketing virus that it truly is.

you’ll see. it’s brilliant and it’s beginning to take shape as we speak.
ok so it wasn't a question... get over it

Wednesday, March 22, 2006 - 1:35 am · Reply

i figured i’d fix that because i obviously wasn’t paying attention.
Peter

Wednesday, March 22, 2006 - 1:41 am · Reply

Well, keep in mind that Mac OS X 10.5 Leopard isn’t expected to ship until around the beginning of 2007, either. So it will be interesting. Expect lots of “Apple’s latest versus Microsoft’s latest” reviews.

Of course, after WWDC in August, Microsoft might delay Vista again in order to do some last minute photocopying–I mean “security updates.”
Mike

Wednesday, March 22, 2006 - 1:47 am · Reply

Apple should definatly take advantage of Microsoft’s slip-ups.
alan smalan

Wednesday, March 22, 2006 - 1:48 am · Reply

“Few things could have done more damage to the 2006 PC market then the slip of Windows Vista.”

Slip? As in slipping this terrible terrible thing to countless PeeCee users?

In all seriousness, Apple’s TV advertising is very weak. I know a few people said that this created a lot of demand…..but I think that most of these people are existing Mac users. Apple needs to attract new people to the OS X and mac cult by showcasing OS X, the mini, imac, etc etc etc on TV and get the word out to PC users who would otherwise have no idea Apple did more than make iPods (yeah folks, there are a lot of people out there like that).

We all love Apple dearly. Why not make the family bigger?

That is my 2¢.
macromancer

Wednesday, March 22, 2006 - 1:50 am · Reply

Guys like ‘mikulla’ certainly would love to se an Apple infomercial.
Yeah that’s it or maybe they can sell them on QVC like they do Dells.

Speaking of selling Dells on QVC…

http://www.youtube.com/watch?v=tqgSLOcCsag&search=dell porn
the other Mark

Wednesday, March 22, 2006 - 2:10 am · Reply

Apple does not currently seem to have a glut of computers sitting on shelves. Right now they can’t make them fast enough. The same thing will happen when a MacBook (iBook) is announced. No need to advertise, yet.

BTW, I remember reading once that most ads are not designed to win new customers but rather to keep the ones they have. (eg. McDonald’s and Coca-Cola) Apple has a very loyal customer base and may not see the need to advertise.
MacDude

Wednesday, March 22, 2006 - 2:11 am · Reply

You do realize that if Apple started advertising now, it would plant the seeds in the minds of future buyers and that Intel processors will likely be in much more plentiful supply when the fourth quarter holiday shopping season commences, right? You know, holiday buying season, when all that the Windows world will still have to offer are the same dull little Window XP boxes.

Apple has supply issues and depends heavily upon other companies to produce their hardware.

If Apple advertised Mac OS X, all they would get is tons of people buying Mac OS X to install on their PC’s and finding out they can’t and returning tons of opened software boxes to Apple stores.

Come on people, get a frigging brain.
Loooong wait for ShortHorn

Wednesday, March 22, 2006 - 2:12 am · Reply

No worries. We can wait.

Bill, listen to us, PLEASE TAKE YOUR SWEET TIME to launch VISTA.

It will be even better if;
1) You keep delaying perhaps delay until Winter 2009

2) Keep cutting down the featurtes

3) Wait till HDDVD becomes popular

4) Wait until there is no more ViruseS, InfectionS, SpywareS, TrojanS & AdS for your Windoze system.

Wait till all those happens, than it is safe to launch VISTA. once again, pls take your SWEET TIME.
MacDude

Wednesday, March 22, 2006 - 2:13 am · Reply

There, the “other Mark” has got a fringing brain.

Thank goodness, I’m getting tired of thinking for all you idiot fanboize out there.

“Apple needs to advertise!”

Stupid evangelical talk from brainwashed cult members.
Big Al

Wednesday, March 22, 2006 - 2:28 am · Reply

In case you all missed it, Apple is advertising the iPod.

The iPod and iTunes are advertising the Mac, not the Mac OS.

Demand for Macs is at an all time high. Chip supply is constrained.

No need to advertise Mac OS X. People don’t buy OS’s they buy computers.

All is well.
pat

Wednesday, March 22, 2006 - 2:28 am · Reply

XP SP2 clean install is already up to 41 windows updates, not to mention mandatory AV and Antispy software. Microsoft needs to release SP3 very soon, even if they re-release a retail version of it again in january.

Plus, in the real IT world, we have towels.

MW worked, as in, if only it did.
Eric

Wednesday, March 22, 2006 - 2:33 am · Reply

MS needs the extra time to copy, I mean, “research” what OS 10.5 is going to have.