“This year, fans of Sports Illustrated’s annual swimsuit issue will have an abundance of choice when it comes to formats for viewing the bikini-clad supermodels. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple’s online store, for $1.99 each,” Lia Miller reports for The New York Times.

“Mark Ford, the president and publisher of Sports Illustrated, estimates that newsstand sales of the issue will be around 1.5 million copies, which, when added to the 3.3 million subscribers, is a paid readership of 4.8 million. Mr. Ford said that 60 million people or so would read the issue, however, making it the most widely read single issue of any magazine in the world,” Miller reports.

Full article here.

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