The Levi’s brand is launching a wearable technology revolution with the introduction of new Levi’s RedWire DLX Jeans, available worldwide in fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most innovative and fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans’ watch pocket to enable easy operation of the iPod.
“The Levi’s RedWire DLX Jean is the latest extension of the Levi’s brand leadership position by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle,” said Robert Hanson, Levi’s U.S. brand president in the press release. “In designing the jeans we considered both function and fashion — the result is a uniquely functional, yet stylish, great fitting jean.”
Design features include:
• Easy Pocket Storage — An iPod docking cradle is built into the jeans and is “invisibly” housed within a side pocket. The Levi’s design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod “bump” in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.
• “Hip” Controls — A special joystick remote control is externally designed into the jeans’ watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from the pocket.
• Handy Wire Retractor — A handy retractable headphone unit has been built directly into the jean to help prevent tangles and efficiently manage the iPod earphone wires.
The new Levi’s RedWire DLX jeans have been developed to be practical and leading-edge in their aesthetic. A crisp white leather patch and joystick, bluffed back pockets with hidden stitching, and clean minimalist buttons and rivets allude to the iPod’s famously pure design. Special care has been taken to marry the physical design with a great-fitting jean.
Invented in 1873 by Levi Strauss, Levi’s Jeans are the original jeans. For more information about the Levi’s brand, products and Levi’s stores, visit http://www.levi.com
(Note: No photos are available at this time.)
[Thanks to iPodcDailyNews reader “Aaron” for the heads up.]
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So like is there a click wheel on the crotch or something?
lol…hey baby want to play with my joystick?
lol MW: sure
“include a special joystick incorporated into the jeans’ watch pocket”
Honest to Ghu…you CANNOT make this stuff up! It has to be true!
“Is that an iPod in your pocket, or are you just glad to see me?”
“Kinda gives new meaning to the term ‘pocket pool’, don’t it?”
> The jean is designed to be compatible with most iPod systems
Does this mean it won’t scratch the screens…?
Scott Jordan will be pissed unless he gets some coin from Levi’s for his wearable patents technology. See http://www.scottevest.com for what I’m talking about.
If they only vibrated…I’d never take em off.
thank goodness they don’t
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And One More Thing…
Introducing the new PocketRocket iPod for Levis Jeans
It’s not the size of the player, it’s how you use it.
Did Scott Jordan come out with his jacket before or after Burton? Burton had an iPod snowboard jacket out 2 years ago that had the controls on the sleeve.
Is that an iPod in your pants, or are you just happy to see me?
(sorry, couldn’t help it)
Yet another reason to buy iPod over other players… Levi compatibility!!!!
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Seriously though, it was just brought to my attention all the iPod bashing going on over at the Amazon page for the Creative Zen Vision.
If you have an Amazon account. Please help us out and put things into perspective by posting a review!!
http://www.amazon.com/gp/product/B000CS7U1C/ref=pd_kar_gw_1/102-5699143-7099362
Surely, they jest.
If you wear these with iPod shorts underneath, you need to buy two.
This is a plot by Apple. Next quarter 28 million iPods.
😀
“Kinda gives new meaning to the term ‘pocket pool’, don’t it?”
I’m not masturbating, I’m skipping songs! Honest!
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Victoria Secret announced the new iPodbra.
I wish.
Awww, B-Sabre stole my line!
Who could have made this up? Truth is better than fiction, ain’t it?!
Finally! Hopefully this means I won’t have to keep ironing a large rectangle out of my pants.
No mom, I wasn’t doing that. I was playing with my joystick that’s in my pants. No really, it’s connected to my iPod.
How do ya wash em?
yeah how would the whole washing them thing work? because I like to wear clean pants.
trackback: Fashion Invasion at http://zeitgeist-k.blogspot.com/2006/01/fashion-invasion.html
So, how exactly is Samsung going to be #1 in 12 months, when both the auto industry and clothing industry are killing themselves trying to put out products that go with the iPod?
Sorry Samsung
MW = weeks like Samsung will surrender in a few weeks
how much will it cost? why are ppl so worried about making dirty jokes and dont care about THE COST!
i want a pair
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I suppose that you’ve all seen the photos of the jeans by now. They don’t look half bad, although I don’t think they are necessary. Oh well. Anyway found this Levi’s Redwire related site http://www.thepodpolice.com Check out the video!
http://www.i-squeegee.com/