“There are two things you need to know about Jonathan Ive, inventor [read: designer] of the iPod music player and the iMac computer,” David Derbyshire writes for The Age. “First, he is the most important British industrial designer of our time. He changed the way millions listen to music and helped liberate computers from dull beige boxes. Second, he is rather shy. He may be one of Britain’s hottest exports, but he does not usually do interviews. ‘Don’t ask any personal questions,’ the marketing man from Apple warned. ‘He doesn’t like personal profiles. Talk about design, but stay away from questions about his background.’”

Derbyshire writes, “But then Ive is no ordinary designer, and Apple is no ordinary company. The Essex expat is responsible for some of the most recognisable gadgets of the past decade… Ive, who says he gets his inspiration from the everyday stuff that surrounds him, believes that design and ease of use are as important as function. Part of that ease of use comes from obsessive attention to detail.”

Full article here.

Advertisements: The New iPod with Video.  The ultimate music + video experience on the go.  From $299.  Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.00.