“The latest iPod, introduced last month, adds video playback, but not in the manner that Apple watchers expected,” Jeff Carlson writes for The Seattle Times. “Updating an existing product is no easy task. Computers aren’t like toasters or blenders, which can remain essentially unchanged for years and still give the same level of service as when they were introduced. New software versions take advantage of faster processors and require more memory, while new technologies move from intriguing gimmicks to nearly essential tools. But Apple Computer knows that including a faster processor and larger hard drive in a computer isn’t guaranteed to persuade people to buy the most recent revisions.”
“At the same time, it isn’t possible to redesign everything from scratch for a splashy new announcement,” Carlson writes. “So, in addition to beefing up its latest products, the company has been adding extra incentives — but offering the machines at the same price. With the newest iMac G5 and iPod, this approach is sure to make owners of those devices consider upgrading.”
Full article here.
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