“Playboy Enterprises Inc. and Penthouse Media Group Inc., publishers of men’s magazines, may make adult movies for portable video players such as Apple Computer Inc.’s new iPod to capitalize on soaring demand for the devices,” Rebecca Barr reports for Bloomberg News. “Penthouse is in talks with ‘a number’ of companies that build the players to provide adult videos, Chief Executive Officer Marc Bell said in an interview Wednesday. Chicago-based Playboy also is in talks with new developers, CEO Christie Hefner said.”

Barr reports, “Playboy and Penthouse, both suffering from slumping revenue at their magazines, are ramping up video production to bolster profit. Apple sold more than 1 million music videos and television shows for its new video iPod, with a 2.5-inch color screen, within three weeks of its Oct. 12 debut. Adding adult content is a natural extension for mobile video players. ‘When you look at what has driven the emerging technology for media distribution over the last 50 years, it’s music and adult content,’ said David Bank, an analyst for RBC Capital Markets in New York. ‘It seems like a natural fit.’”

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